Electrolux presents a new line of top-loading washing machines that meets the standards of quality, practicality, savings and respect for the planet established by those who use this appliance in their daily lives.

79% of Argentines feel affection for their clothes and care about taking care of them. In terms of savings, 77% save resources out of economic concern and 74% out of environmental concern. With this in mind, Electrolux set out to remodel its line of top-loading washing machines and become the perfect ally when it comes to taking care of clothes, optimizing water and electricity consumption, and protecting the environment.

The new models, ELAC309W, ELAC309S, ELAC310W and ELAC310S, have an A+ Energy Efficiency classification, have a modern and easy-to-use design and were developed with technology that makes them more elegant, durable and respectful of the planet. They have the Water Saving function1, which provides superior performance and saves 40% water per wash cycle, and Water Fuzzy Technology, whose 12 intelligent options automatically adjust the amount of water based on the weight of the clothes in the drum. In addition to optimizing consumption and washing time, these new washing machines have a nano copper filter that eliminates and inhibits up to 99%2 of bacteria, generating a clean environment for the washing process.

"Today, consumers are looking for alternatives that meet their standards of quality and practicality, but that also have a positive impact on the environment. The standards are increasingly higher, so offering a product that lives up to it is imperative," said Mariano Vranjican, Product Manager. “In this sense, at Electrolux we have a global commitment for 2030 that consists of becoming a carbon neutral company within the framework of our global Better Living program (*), designed to generate a positive impact not only in our plants, but also in the products we develop and in the lives of all people in the world”