E-commerce continues to demonstrate that it drives sales of SMEs and large brands on special dates. In the days leading up to Mother's Day, next Sunday 10/20, Argentine cloud stores recorded more than 2,349,000 products sold, a growth of 25% compared to the same period in 2023.

On the other hand, 50% of sales had some type of discount or promotion and 47% of sales had free shipping. Furthermore, in the last 15 days, the category that registered the most purchases was Clothing, followed by Health and Beauty.

Average ticket: $76,627
Payment methods: the payment method most chosen by Argentines on this date was the credit card with 68%.
Fees:
57% in one payment
25% in 3 payments
14% in 6 payments
2% in 9 payments
2% on 12 or more payments

"E-commerce continues to prove to be a great window of opportunity for SMEs and large brands to continue growing their businesses with the potential that the online world has in the face of the macroeconomic context we live in. For consumers, online stores continue to be the most sought-after option when it comes to solving gift ideas, since they allow access to a wide variety of products, compare prices in real time and have payment and financing varieties, which makes it easier to find the ideal gift according to each person's possibilities." express Franco Radavero, Country Manager of Tiendanube in Argentina.