Cyber ​​Monday 2024 closed again in a positive way for the eCommerce sector. The event organized by CACE once again generated opportunities for users but was a concrete stimulus for the main players in the industry.

Lorena Comino, CEO of Invoicing, commented that "At the close of the event we noticed that 13% more tickets were issued compared to last year with a turnover that exceeded $7.1 billion pesos. Which represented 159% compared to the same event last year."

Top provinces with the highest demand during Cyber ​​Monday:

1. Buenos Aires
2. Autonomous City of Buenos Aires
3. Córdoba
4. Santa Fe
5. Between Rivers
6. Neuquen
7. Mendoza
8. Black River
9. Tucuman
10. Chubut

For its part, Franco Tertzakian, CEO of shipnow, commented: "During the afternoon of the second day there was a very good sales volume. We noticed a cumulative growth of 10% versus Cyber ​​Monday 2023."

A consumer eager for promotions

Promotions became one of the main drivers. According to a recent study by Trendsity, 54% of consumers look for promotions in different stores. ¨Second and third brands, real offers, card financing and unit promotions are part of consumer strategiesr¨, specifies Mariela Mociulsky CEO of Trendsity.

This purchasing habit coincides with the marketing strategies of companies focused on offering promotions and discounts. Aware of this trend, brands have adapted their offers to attract a more demanding consumer, who seeks to optimize their spending and obtain the best possible shopping experience.

In this way, the local eCommerce scene continues to consolidate its presence and predicts an unbeatable closing of the event.