As part of the run-up to the next CyberMonday, which will take place on November 3, 4 and 5, the Argentine Chamber of Electronic Commerce shared data and expectations ahead of the start of the event, which promises to once again be a turning point for digital consumption and sales for companies throughout the country.

In a context of sustained growth in ecommerce, the online channel already represents 25% of the total sales of the omnichannel companies surveyed in the latest CACE MIDTerm Electronic Commerce study. In addition, 13% of Argentines made their first digital purchase in 2025, which shows a growing adoption of electronic commerce in the country.

A sales multiplier for SMEs and large brands

During the first half of the year, Argentine ecommerce reached a turnover of $15,317,918 million, with a year-on-year increase of 79%, driven by 149.5 million purchase orders (+46%) and an average ticket of $102,449.

"What happens in the economy in general has a direct impact on ecommerce. During CyberMonday, the sales volume multiplies between three and five times. In just three days, between 9 and 15 days of usual sales are concentrated," explained Gustavo Sambucetti, Institutional Director of CACE.

Sambucetti also highlighted the role of the consumer and the brands in the event: "The consumer waits for these events to make the purchases they have pending, while the brands, for their part, take advantage of them as a tool to boost their sales. That is why we say that CyberMonday acts as a true sales multiplier."

This year, 46% of the participating companies are SMEs, which find in the event "a showcase to show themselves alongside big players, achieve a first purchase and then work on the repurchase with different marketing strategies."

Innovations 2025: more personalization and assistance with AI

Among the new features of this edition, two key tools stand out:

• “On the touch” section, which will allow users to personalize their experience on the official site, filter products by interests and see live promotions, price comparisons, free shipping and featured brands.

• Cybot, the conversational bot developed with artificial intelligence, which will assist users in searching for products and brands, offering recommendations and a more agile experience within the site www.cybermonday.com.ar.

At the close of the event, Gustavo Sambucetti highlighted the growth in the adoption of ecommerce during 2025: "There is sustained growth in the participation of companies in ecommerce. In 2024, 18% of their total sales came from the online channel, and this year that proportion already reaches 25%."

In addition, he highlighted the importance of the logistical and financial advance of the ecosystem for the promotion of the sector: "In the AMBA, 41% of deliveries are made in less than 24 hours. In addition, 80% of credit card purchases are made in installments, and that is an advantage of local commerce, along with the possibility of returns or the regret button."

What will users find in www.cybermonday.com.ar?

10 categories: Electro and Techno; Trips; Babies and Children; Health and beauty; Sports; Dress; Furniture, Home and Deco; Super, Wineries and Gastronomy; Cars and Motorcycles; Miscellaneous and Services

• MegaOffers: More than 15,000

• Misplaced Section

• Stories

• Top star MegaOffers

• Bomb MegaOffers

• Bomb Night MegaOffers

• Featured content

• Most clicked: A ranking of the most popular products among users.

• Filters in MegaOfertas: interest-free installments, volume discount (2×1, 3×2, etc.), order by price from lowest to highest, sizes, colors, among others.

• Bank Benefits Finder

Consolidated as one of the most anticipated events for consumers and companies, CyberMonday reaffirms the role of electronic commerce as an engine of growth and competitiveness for the Argentine economy. For 12 years, in each edition, the event not only drives sales, but also strengthens the digital ecosystem, encourages the inclusion of new companies in the online channel and expands opportunities for millions of users to access products and services with exclusive benefits.