HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer

In a market that according to all estimates will begin the winter season with little remaining stock in the commercial channel, heater suppliers face, like every year, the uncertainty generated by the weather. The extremely cold winter in the northern hemisphere leaves hope that something will reach the south and encourage sales.

Liliana

Liliana Appliances presents its 2026 heating launches and, as a great novelty, the CM2400R digital radiator convector, different for its design and technology. It has armored aluminum resistance, uniform heat distribution, silent operation, power up to 2400 watts, robust metal casing, digital display, remote control, handle, 24-hour timer, IPX4 protection and ECO mode. The CI1600R digital infrared heater takes a technological leap and is the first with digital command and remote control, as well as automatic rotation, 3 quartz tubes, powers of 800 and 1600 watts, the highest in its category, and timer. The TCH30 PTC heater comes with a display with visual log effect, two heat intensities and allows you to use the log effect flame independent of the heating. It has a imitation leather handle and adjustable thermostat. The CFB18R convector with digital forcer incorporates digital display, remote control, air forcer, temperature selector, programmable timer and powers of 1000 and 2000 watts. It does not consume oxygen, has a cut-off due to overheating and cold walls. The line is completed by two compact mica panels with silent operation, two heat intensities, cable reel and handle and power of up to 2000 watts combining radiation and convection. The CM820R comes with LED digital command and remote control, temperature regulation from 5° to 36°, timer and IP24 protection.

Rolando Quiñones, Liliana National Sales Manager

“Our products combine design, performance, technology and functionality”

“Compared to 2024, the 2025 season had sustained growth in sales of electric and gas heating, and although these results are conditioned by the weather, this year the greatest opportunity will be for companies that offer a variety of solutions, innovations and guarantees for their products,” said Rolando Quiñones. "Liliana continues to consolidate itself with the most complete line of electric heating on the market, both for interiors and exteriors and with heaters, convectors, mica and glass panels, towers, infrared, split type and for bathrooms. The consumer seeks efficient, versatile and functional equipment, which is why we develop products that optimize energy performance, combine technology, design and functionality and reaffirm the brand's commitment to innovation and comfort. The new line is designed to adapt to various spaces, needs and lifestyles of users.

Protalia

Protalia offers a wide range of products that cover all user needs with design, functionality and aesthetics. This season they present the CH1500N digital panel, with a minimalist design and electronic temperature sensor to optimize energy consumption. They also launch the functional CH2000B portable convector with an excellent price and product ratio. The HN13 HN15 line of infrared stoves is added, and the FH801 heater with a delicate design, which last year had excellent reception from the channel and consumers. The offer is completed with the line of CH2000A glass-ceramic panels, which maintains sustained demand, the CH2000B convectors and the HN16 infrared stoves, available in 1600 watt versions with and without turbo booster.

Roberto Lascia, Commercial Manager of Protalia

“If the weather is good we expect a slight increase in units”

“Last year the market had shorter weather seasons and a broader offer,” said Roberto Lascia. "These factors did not work in its favor and the channel was more expectant, prioritizing purchases on demand rather than in advance, mainly due to the high stock that the channel had. Now we face a challenging semester, seeking to accompany the channel with new proposals, adapted to a more rational and efficient context." Lascia recalled that last year many clients chose to reduce inventories, and he bet that, with the weather being good, there will be sustained demand with a slight increase in units. “The product line remains stable with some new features in design and functionality,” he added. “The largest volume in units is concentrated in first-price heaters, followed by infrared and digital panels or ceramic hobs, demanded by consumers looking for more aesthetics and quality.”

Regarding costs and prices, he considered that the supply, prices and payment terms of critical raw materials were normalized and the lower volatility of the exchange rate gave greater predictability in the setting of prices and commercial conditions. “The economy has stable costs and more logical payment terms,” he concluded. “We do not expect relevant year-on-year increases”

Axel

Axel presents two products with design, cutting-edge technology and energy efficiency.

The remote controlled heating tower has a vertical design, saves space and integrates a high-performance tangential turbine that distributes heat more quickly and effectively, optimizing consumption. With the lateral oscillation, the heat reaches the entire environment evenly. It has a digital touch display that allows you to program the temperature and time from 0 to 12 hours. It uses, as cutting-edge technology, a state-of-the-art PTC ceramic resistance that guarantees greater durability and thermal efficiency. The other product is a mini digital heater designed for spaces where immediate heat is needed without cables in the way. It connects to the outlet and is ideal for small environments, such as bathrooms or offices. Its small and lightweight size makes it extremely portable and having a forced air turbine optimizes heating in seconds. It comes with an LED display to regulate the temperature between 15° and 35° and a timer up to 24 hours. With 500 watts of power, it consumes just enough and, like the tower, has high-efficiency PTC ceramic technology. It is prepared to work in humid places, such as the bathroom. Both have a 12-month warranty.

Introduction

Indelplas hopes to consolidate the results of 2025 in 2026 with models suitable for use on the wall and with an integrated cable storage system, to provide greater practicality. “Last year, high demand led us to sell out of stock early, so this year we redoubled our efforts to efficiently supply the market,” the company said.

The focus and main differential continues to be safety, which is why the heaters incorporate fireproof materials, a power light, an automatic cut-off system in case of falls, and internal thermal and electrical protection mechanisms.

Another factor that stands out at Indelplas for being highly valued by customers and users is the visual presentation of the packaging and the direct exchange scheme for failures, which simplifies the after-sales service and strengthens trust in the brand.

Crivel

Crivel begins the season with a line of heaters that includes the CVP-15 split wall model with PTC ceramic resistance; the fixed PTC903 and the oscillating PTC-903. Also fixed, but without the ceramic resistance, they offer the CV-13, FH-20, FH-16 and the oscillating FH-20. The line of convectors includes the CE-02 and the CE-02 T with turbo force. In vitro heaters they have the GPH-15 and GPH-15T model with turbo force in their catalogue; In fixed infrared heaters, the Q3 and Q3T with turbo force and, oscillating, the Q3 OS and Q3 OST with turbo force.

The proposal includes a vertical quartz heater; the H3 halogen stove and the H3 OST oscillating turbo forced stove.

Kanji

Kanji highlights the KJH-305 3-candle halogen stove. It has a power of 1200 watts; 3 heat levels; support base; protection against overheating and falls; It is easy to transport and is available in gray. The 4-candle KJH-405G has the same characteristics and power of 1600 watts.

The folding jug stove heats rooms efficiently and safely and offers a power of 5000 kcal/h with three adjustable levels, LPG/GLB gas operation and piezoelectric ignition. It has a safety valve with triple protection system and rear gas outlet. Its compact design with wheels makes it easy to move and adapt to different spaces.

Severbon

Severbon manufactures a comprehensive line of electric heating that includes heaters, halogen stoves, electric convectors and vitro convectors, with a wide range of powers, applications and prices. The heaters include standard and vertical models with powers of 1000/2000 watts, adjustable room thermostat, ventilation mode and overheating protection systems.

The ceramic heater, with a power of 750/1500 watts, adjustable thermostat and oscillating function, combines thermal efficiency, longer life of the ceramic resistances and precise temperature control. Halogens operate with frontal radiation with powers of 400/800/1200 watts. They have safety mesh fronts and anti-tilt systems, and are aimed at specific or complementary heating. The portfolio is completed with 800/1200/2000 watt electric convectors with digital thermostat, remote control and cold walls and 2000 watt electric hob convectors with tempered glass front, LED digital display, time programming from 1 to 24 hours and child safety system. They are suitable for wall or free-standing use.

Josefina López, Commercial Manager of Unitec

“We expanded the line with very good customer reception”

“The 2025 season developed in a context of high macroeconomic volatility, strong opening of imports and a very competitive and price-oriented market,” said Josefina López. "Severbon made progress in expanding its portfolio by incorporating heaters, convectors and vitro convectors to cover a greater range and strengthen its positioning in the channels. This was very well received by customers and distributors, who valued the technical features, design, availability and national manufacturing. It is a strategy that allowed us to reinforce the presence in electric heating and expand the proposal in the retail, hardware and also B2B channels.” López highlighted the efforts to sustain market share, supply, value proposition, after-sales service and proximity to the customer in parallel with operational efficiency, cost optimization and strengthening relationships with purchasing networks, retail chains and regional distributors. “We project a scenario of increasing competition with possible gradual recovery of consumption,” he concluded. “Our strategy is to consolidate and deepen design and efficiency improvements, and strengthen the B2B presence.”

Everest

“Electric heating is the most efficient and clean that can be installed in homes and the costs of the products are very consistent with the benefits, so the season will surely be more dynamic and strategic than in previous years,” Juan Carlos Prola y Cía maintains. With this concept, they offer the market this season more than 20 models of electric heaters grouped into the following categories: floor heaters, ceramic, split type and portable. Infrared heaters are indoor and outdoor, floor and wall hanging; There are common convectors and ceramic hobs, they also include halogen stoves and, as every year, the classic line of jug stoves.

Claudio Prola, Managing Partner of Juan Carlos Prola y Cía.

“Next season could be more professional and more demanding”

“We are convinced that the variety and quality of the products will be valued again by the consumer next winter,” said Claudio Prola. “The 2025 season was characterized by an abundant supply, almost all of it concentrated in low-priced products, and the climate factor helped consumers purchase their products at the last minute, without analyzing much.”

Prola pointed out that the slightly altered macroeconomic variables and an oversupply of low and mid-range products, especially in electric heating, caused sales to be delayed and concentrated only in the months of intense cold, taking away predictability from the sector.

“With our EVEREST brand we try to generate a line of products that covers all the needs of the market,” he added. "We believe that the user will not only seek to buy heat, but also efficiency, control and safety of the products. That is why our 2026 shelf will include models that consume less energy with the same calories and are certified for electrical safety, to avoid risks. We believe that with better purchasing power and greater predictability of costs, the consumer will not only compare price, but also consumption, useful life and performance."

Prola estimated that the season may not be larger in volume than the previous one, but predicted that it may be more professional and more demanding. “That, for those of us who have been in the business for more than 45 years, is excellent news, because when the market matures, companies that invest in the long term win, sustaining a business and after-sales service for a long time,” he concluded.

Tas-Eme

Tas-Eme presents alternatives to traditional heating systems with certified products that combine design and safety. Its gas stoves and fireplaces with burners stand out for their modern aesthetics and low consumption. All models include an oxygen analyzer pilot and a safety valve to operate without an outlet to the outside and guarantee peace of mind for the user.

New this season is the Koper Vento line, in Classic and Lesna versions, with 6000 calorie burners and an innovative air force system. These models achieve a performance higher than the market average, achieving more than 50% savings in consumption. In convection mode, the power can be increased up to 9600 calories. The rest of the collection includes the classic-style Kamin line of metal fireplaces, with improvements in ventilation and new high-temperature paint on the guards that increases durability. The Frontal, Kompakt and Rinconero versions continue to be benchmarks for design and reliability.

The classic Andino Kompakt 5500 and Atek 7500 stoves come with a safety valve, analyzer pilot, stainless steel burners and aromatizer. The line of glazed stoves includes the Super Alpino Black, 6000 calories.

Cristian Goljevscek, Commercial Manager of TAS-EME S.A.

“We maintain an even demand throughout the year”

“Last season we maintained the volume and in some models we exceeded it,” said Cristian Goljevscek. "We had good demand from the trade, which at the beginning did not have the same impact on the final consumer, although in the end everyone was liquidating their stock. We expect a good season because the scenario is more stable economically speaking. Our products do not depend on seasonality and their demand is maintained all year round, even in summer. Due to the spare parts that are made during the year, the user expects to have the appliances installed. They are very planned purchases, prioritizing the relationship between energy savings and performance.
Regarding the participation of the different models in the sale, Cristian maintained that it is a couple, that is why every year they launch a differential line on the market, which this season will be the Koper Vento home with an air force. “It is unique in the country for its level of performance and aesthetics,” he concluded. “We presented it last year, but each of our novelties begins to become widespread in the second year, when the public notices the performance and design.” Looking ahead to this season, he added, financing terms have been improved and credit helps both consumers and businesses.

Tromen

One of the differentials that Tromen highlights are the 31 wood heaters with which they cover all demand and allow the channel to segment its proposal according to the profile of each customer. At the entry level there are high turnover options such as the Eco 7000 and the Austral line, ideal for offering efficiency at a competitive cost. For the Intermediate segment, the Pehuén and Traditional lines are the balance between design and caloric capacity and, in the premium level, Black is aimed at high-end architectural projects and users seeking superior performance. The company complements these proposals with an online after-sales platform for services and availability of spare parts, a historical concern of the trade. “The objective is for the consumer to have immediate access to what they need, and to guarantee that the ‘Heat that connects’, the claim that governs this year's campaign, is a support commitment,” the company said.

As part of its avant-garde vision, Tromen incorporates this season a new line of pellet heaters, a technology that represents a leap in energy efficiency and automation and allows the channel to diversify the offer with sustainable solutions and high technological comfort.

Facundo Cáceres, Communications Director of Tromen

“We are committed to financial solidity and support for the channel”

“In a year of transition for the economy, we are betting on financial solidity, support for the channel and technologies for each market segment,” said Facundo Cáceres. “We face a market marked by the expectation of stabilization and change in profitability habits.” Cáceres highlighted that, with almost 50 years in activity and 25 with the brand, Tromen is the most important firm in Argentina in its field, it has established itself as a major player in Latin America and this year it projects an optimistic scenario, with the focus on efficiency. “In the face of inflation with signs of slowing down, the challenge for the B2B channel shifts to cost management and margin optimization, an area where Tromen seeks to be the key strategic partner,” he expanded, adding that the success of the season will depend on the quality of the product and the financial health of its distribution network. “We are focused on improving financial conditions and launching commercial dynamics that facilitate stock prior to the months of greatest demand,” he concluded. "This support is completed with investment in communication and presence in the media and exhibitions. We generate demand that the business capitalizes on in its sales room."

Peabody

Peabody features three categories of electric heating designed to fit the tastes and needs of each home. The multi-award-winning PE-VQD20 / PE-VQM20 / PE-VC2O / PE-VC10 vitro convectors (analog, digital and curved) use high-efficiency resistance convection. Its tempered glass panels in red, white or black offer an innovative design. The digital models add an LED display, touch display, timer and child lock. They do not generate smoke or odor and, fundamentally, do not consume oxygen, eliminating the main risk of heating. Includes legs and hanging accessories. Indicated for environments between 30 and 60 cubic meters.

The second category includes PE-CM20 mica radiators with adjustable thermostat and up to 2000W of power. On the other hand, the new iron and aluminum alloy radiators (PE-RA575B) offer a modern solution that replaces classic boilers, avoiding complex installations or wall breakage.

Finally, the brand highlights its Split wall heaters. With a minimalist style and tempered glass panels, these devices elevate the category of the environment. They have an LED touch display, remote control and ecological technology that does not affect the environment.

Guido Lombardi, Commercial Director of Goldmund S.A.

”We develop solutions for the most demanding consumers”

“We develop solutions for the most demanding users, focusing on a market that values design, quality and energy efficiency,” said Guido Lombardi. "Thanks to our high-performance heaters, we manage to optimize the consumption of each product, balancing power and savings. For the mass segment, our proposal focuses on the classic vitro convectors (PE-VC10 and PE-VC20) and mica radiators. Unlike the competition, our standard line stands out for offering technology and aesthetics above the market average. On the other hand, for the premium consumer, we are betting on digital and curved equipment; These not only fulfill their function of heating, but are integrated as decorative pieces that beautify any environment.”

Lombardi added that for the sector they project a volume of units similar to that of the 2025 season, but with a more refined market. “After the saturation of low-quality imported products that affected the consumer last year, today the market returns to prioritize durability and brand support,” he concluded.

Orbis

Orbis launches a completely multigas heating line with 11 models: without ventilation, with balanced draft, with balanced U draft and with natural draft. The balanced draft models have a tiled combustion chamber that is sealed to the installation environment, which allows them to be installed in bathrooms and bedrooms and they obtained the A energy efficiency classification. Within the balanced draft models, there are two with visible visor and thermostat.

All have piezoelectric ignition, heat output in the upper and upper front area, rotary control, stainless steel burner, upper flame viewer and thermoelectric safety valve. Those with natural draft incorporate a combustion gas outlet sensor and those without outlet come with an atmosphere analyzer pilot, which turns off the equipment when the oxygen concentration in the environment decreases. The models with glass fronts are still valid: without ventilation and with balanced draft and they also became multi-gas.

LONGVIE

Longvie offers a wide line of gas and electric heating. The gas line has balanced draft models and convectors with no outlet to the outside in their Premium versions, with pilot flame display, room thermostat and electronic ignition. They are available in 3000 and 5000 calories, with energy efficiency A and solid injected aluminum grille, which guarantees greater durability and design. It also has the EBA and ECA lines, in standard versions of 2000, 3000 and 5000 calories, with piezoelectric ignition, both in balanced draft and convectors without connection to the outside and with efficiency A. In electric heating, they present the EE2K model of 2000 calories, with power regulator, turbo, forced convection and room thermostat with temperature sensor. It is available in two colors, does not consume oxygen and can be installed hanging supported with the included legs, for maximum versatility and safety.

Peabody

Coppens

In a context where gas heating appears consolidated and with historically stable proposals, Coppens presents Hotspot as an addition that renews the segment and adds value to the company's portfolio. It is a portable LPG powered convector that combines contemporary design, real portability and a simple user experience; attributes that, according to Coppens, facilitate the commercial explanation of the product and expand rotation opportunities in the sales channel.

Hotspot was designed to heat rooms of up to 30 square meters. It has electronic ignition, power regulation at multiple levels and a compact format that integrates naturally into the home, moving away from the traditional aesthetics of the classic carafe. “From the perspective of commerce, Hotspot represents an attractive novelty within a well-known category, with clear sales arguments and value for the customer's home,” they noted from the marketing area.

Abel Loureiro, Coppens Sales Manager

“Hotspot is a proposal that was designed to renew the category”

“The category of gas heaters maintains a sustained demand over time with limited variations in the offer of available products, and occupies a place of lower relative weight within the mix compared to other multigas solutions,” said Abel Loureiro. "It is a segment with a strongly seasonal behavior, where the purchasing decision, depending on the area, usually concentrates on limited time windows. In this framework, the offer has not had changes for years, which opens a clear opportunity to incorporate new features without altering the already consolidated usage habits. Hotspot is registered as a concrete response to this scenario: a proposal designed to renew the category by incorporating attributes that facilitate the purchasing decision, with simple arguments and a proposal that is aligned with the current consumer expectations. Everything “This is based on the support of a company with extensive experience in the market, proven quality, full availability of spare parts and an after-sales service that is consolidated, reduces risks and provides predictability to the channel.”

ACEGAME

Smart-Tek presents the HT1200 heater with PTC ceramic resistance technology and oscillation and rotating foot functions. Provides uniform heat distribution, improving energy efficiency and comfort in the home. Its safety measures, such as overheat protection and anti-tip safety switch, make it a reliable choice for any space. It can work as a cold fan, the power is 1500 watts with an option of 750 and it has a temperature adjustment knob.

According to data from the consulting firm Nielsen, in 2025 air conditioning had a growth of 17% in units and 38% in value, reaching a market share of 13% in units and, in value, 14%.

EIFFEL

Eiffel offers the E523 3-candle fixed infrared heater with powers of 600/1200 watts and a plastic cabinet. The E511 is also a fixed infrared, but with 2 candles, and has powers of 400/800 watts and a plastic cabinet. The E541 electric heater, with powers of 1000/2000 watts, has an adjustable thermostat.

Emegé

Emegé launched the ECOMAX line, which combines updated design with engineering that incorporates a chamber, burner and grill that distribute heat with consistency and a safety valve so that comfort is accompanied by tranquility in use. There are five models: Ecomax 20, 2000 Kcal-TB; Ecomax 35, of 3500 Kcal-TBU and Ecomax 55, of 5500 Kcal-TBU and the Ecomax 30 ST of 3000 Kcal and Ecomax 50, of 5000 Kcal. They are all multigas, with piezoelectric ignition and lateral outlet and, in the Ecomax 20, 35 and 55, concentric outlet.

Peabody
Met. Saint Patrick

Industrias Metalúrgicas San Patricio offers the market a heating line composed of 6 models of gas stoves, 3 heaters without exit to the outside with capacities of 3000, 5000 and 7500 kcal and 2 balanced draft models of 2500 and 4000 kcal. Since 2022, they also manufacture a 4000 kcal mobile carafe stove.

MAGICLICK

Magiclick's heating line is made up of infrared stoves, heaters and convectors, a wide range of which the company highlights three products. The Rubí heater, with an aesthetic differential and the practicality of its size, has a resistance of 1000-2000 watts, ventilation mode and thermostat, to reduce consumption. It is ideal for home use, lightweight, easy to transport and is manufactured in black and white colors. The horizontal quartz stove, with a modern and innovative design, comes with two 600-watt tubes, forming a maximum power of 1200 watts. It is light, easy to transport, suitable for walls and offers two positions of use. Another product offered by the brand is the convector with thermostat, a rectangular model with powers of 800, 1300 and 2000 watts, functional and silent. To this, Magiclick adds two infrared quartz stoves, one with a carrying handle and one vertical, which are added to the halogen stove and the convector without a thermostat.

Santiago Solari, Commercial Manager of Magiclick

“This year we expect to grow 25% over last season”

“Last year's result was very good for our most traditional products, such as the heater, the convector and the quartz stove,” said Santiago Solari. "We had a good season and were able to place all the units produced in the channel, with a satisfactory result. For us, the final result of the season depends on what the trade may have, the sell out, which we were able to measure during the winter season. The climatic factor generated a favorable scenario so that the channel does not have much stock, although we had all the economic implications and the opening of imports, which generated greater competition for a demand that is only one and does not increase even if there is more supply. The market has become more competitive and that forces us to be more productive and efficient, especially in the delivery of products, after-sales service and everything that involves improving the offer.”

Solari highlighted that electric heating is a stable category and although new products appear every season, they are not a paradigm shift. “This year we expect to grow 25% more compared to last season,” he concluded.