Bitali presents his proposal to the channel for the “Rest Week”
Focusing on the point of sale, the company articulates commercial actions, communication campaigns and differential benefits of its brands Piero, Cannon, Suavestar, Gani, Suavegom and Rosen to enhance the results of the event.
A new edition of Rest Week is about to begin and The Argentine company Bitali joins in with a comprehensive proposal aimed at enhancing the performance of the sales channel and retail. The commercial event, which seeks encourage the renewal of mattresses, pillows and accessories to improve sleep quality, will take place from March 20 to 29 throughout the country.
"We know how important it is to support the sales channel in special events, and even more so in those that are directly associated with the industry. Therefore, for this new edition of Rest Week we generate a series of commercial and marketing actions to accompany our clients," they pointed out from Bitali.
Among the tools that the company makes available include special volume discounts, promotions on selected models, combos with accessories, incentives for sellers and support for tactical campaigns adapted to each client.
In parallel, Bitali will deploy a communication campaign with a strong presence in traditional and digital media, before and during the event, aimed at promoting the sector and its brands through the promotion of products, offers and financing options, with the aim of generating greater traffic and boosting sales.
The strategy is completed with the production of trade marketing materials for physical stores and digital channels, which customers can use to optimize their communication and gain visibility during the commercial action.
“As in every edition, our commitment is to selling out our clients,” They stood out from the company.
Brand proposal for the consumer
During this week, the group's six brands will also offer accessible options and differential benefits to renew their bedrooms to those who buy through their digital stores:
Cannon will offer up to 60% discount and up to 24 interest-free installments, as well as an additional 25% on purchases made in a single payment.
Piero It will have up to a 45% discount and up to 24 interest-free installments, along with an extra 25% on single payments.
Soften will provide up to a 65% discount and up to 18 interest-free installments, with an additional 25% on single payment purchases. You will also add an extra 5% by paying with MODO, a promotion without a refund limit and can be combined with other promotions.
What? will offer up to a 45% discount and up to 12 interest-free installments, plus an additional 20% in a single payment.
Suavegom will present up to a 55% discount and up to 9 interest-free installments, along with an extra 15% on single payment purchases.
Rosen It will have up to a 55% discount and up to 24 interest-free installments, adding an additional 30% in single payments.
All brands will ship nationwide. In addition, Cannon, Suavestar, Gani and Suavegom will offer 2×1 promotions on fiber pillows, ideal for providing a restful sleep.
For more information about Rest Week, go to: https://descansarbien.com.ar/
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