BGH, the business unit of the BGH Group that develops, manufactures and markets home products with advanced technology and cutting-edge design, sealed a strategic agreement with Xiaomi which makes it the official distributor of the brand in Argentina.

The agreement contemplates the distribution of the XIOAMI REDMI line of smartphones in the country, including the latest launches Redmi NOTE 15, Redmi 15 and the A5 line, as well as other products from its ecosystem, which encompasses headphones, speakers, smart watches, vacuum cleaners, power banks, scooters, monitors and other devices from the global portfolio.

"We are very excited to begin this path together with Xiaomi in Argentina. This agreement reinforces our positioning as strategic partners for international brands seeking to expand their presence in Argentina. At BGH we have great expertise and distribution capacity, national coverage and track record in the market to enhance the development of new technological proposals", he pointed out Daniel Rosenfeld, CEO of BGH Consumer.

Xiaomi is today one of the most relevant technology brands globally, with a broad ecosystem and a strong presence in innovation, connectivity and development of smart products, which integrate solutions for daily life under the same technological experience.

Based on this alliance, BGH will accompany the growth of the brand throughout the Argentine territory, leveraging its logistics experience, its commercial network and its deep knowledge of the local market.

Rosenfeld ruled that: “With this alliance, we reaffirm our commitment and priority in being able to offer our clients the greatest variety and breadth of products, evaluating all the available options on the market to complement our current offer of equipment and products according to their needs.”.