Within the framework of its organizational expansion and strengthening process, Avelino S.A. announced the incorporation of Carlos Costa as new commercial manager. The appointment is part of a strategy aimed at consolidating its structure and accompanying the company's projected growth.

With more than 25 years of experience in the development and marketing of products for the home, outdoors, sports and mobility, Avelino is currently going through a stage of evolution marked by the expansion of its portfolio and the incorporation of new international brands. In this context, the arrival of Costa represents a key step to strengthen the commercial area and deepen its positioning in the market.

The company highlighted that the incorporation responds to the search for a profile with solid experience in business development, strategic capacity and a strong orientation to generating bonds of trust with clients and business partners.

Over the years, Avelino has consolidated a wide network of distributors, retailers and e-commerce channels throughout the country, allowing it to maintain a close relationship with the market. Along these lines, one of the main contributions expected from the new management is the strengthening of these links, considered a central pillar in the company's philosophy.

The appointment occurs in parallel with the incorporation of international brands—including Reebok—and a series of projects in development that aim to diversify the offer and generate new business opportunities.

Looking to the future, the company plans to continue expanding its presence, consolidating its commercial proposal and continuing to evolve in tune with market demands. In this scenario, the appointment of Carlos Costa is presented as a strategic bet to accompany a period of sustained growth and reinforce Avelino's positioning as a competitive player within the sector.