The alliance seeks to offer comprehensive and innovative solutions to customers, with the highest quality ensured by LG and efficiency in the generation of projects by Newsan. Both companies have been carrying out joint actions for more than 10 years and, through this agreement, they consolidate their work to offer comprehensive solutions for state-of-the-art air conditioning systems for different types of structures, such as hotels, office buildings and also homes for the architecture, construction, real estate development sector, among other industries and businesses.

For LG Electronics Argentina, this alliance means a unique opportunity to continue developing business in Argentina. For this reason, it is key to find top-level national partners like Newsan.

Recently in the air conditioning category, LG presented the complete line of air conditioners, in which the VRF line stands out, which guarantees maximum energy efficiency through innovative technologies. These units incorporate a double temperature and humidity sensor that optimizes the operation of the equipment, providing maximum comfort with minimal environmental impact. These are ideal solutions for high-rise buildings, high-end housing complexes, hotels, among other spaces. In this way, LG maintains its strong commitment to caring for the environment.

“Sustaining alliances with top-level international brands makes us proud as a company and work team; and it reflects, in turn, the strength of Newsan, reaffirming our position as the most relevant supplier in the consumer electronics sector for both the retail and specialist channels,” said Diego Gorali, Newsan Business Manager. “We are confident that this agreement will boost the growth of all product categories, especially air conditioning for commercial projects,” added the executive.

For his part, Ezequiel Pérez Lippi, Air Solutions Senior Manager of LG Electronics Argentina stated that "during the last 10 years, LG technologies have achieved a clear leadership position in the Argentine market, becoming a technological reference and synonymous with reliability and efficiency for various sectors and industries, such as retail, shopping, health, or educational institutions. "Likewise, we have successful experiences implementing air conditioning solutions in commercial and residential real estate projects, where clients highlight the cutting-edge design of LG products and the low noise level, as well as the ease of installation and maintenance,” concluded Lippi.

This alliance also extends to the categories of TV, Audio and Video, Commercial Air Conditioners, Kitchen and Refrigerators, among others. In this way, LG and Newsan once again put the consumer at the center of the scene, seeking to connect the needs of customers so that they live new experiences through a wide range of products.