Business Integration Magazine 129

YEAR 22 NUMBER 129 – December 2018
Special preseason of heating:
Gas or electric? – Which way does the balance tip?
Last news
Bitali presents his proposal to the channel for the “Rest Week”
Con foco en el punto de venta, la compañía articula acciones comerciales, campañas de comunicación y beneficios diferenciales de sus marcas Piero, Cannon, Suavestar, Gani, Suavegom y Rosen para potenciar los resultados del evento.
Focusing on the Argentine consumer, LG presents its new generation of appliances with AI
La compañía presenta electrodomésticos con IA adaptados a los diferentes estilos de vida en Latinoamérica, donde la tecnología se anticipa a las necesidades del usuario.
Visuar obtains the green seal for its environmental commitment
This new certification reaffirms its commitment to a more responsible, efficient and environmentally friendly industry.
Avelino adds Carlos Costa as commercial manager to promote its new stage of growth
The appointment occurs within the framework of the expansion of the portfolio and the incorporation of international brands, with a focus on consolidating the commercial network and promoting business development.
Lenovo presents Tech World Argentina and shows how hybrid AI drives the next generation of technology
El evento con sede en el Planetario Galileo Galilei reunió nuevos lanzamientos en dispositivos, infraestructura y soluciones corporativas, además de presentar el CIO Playbook 2026, un estudio sobre la adopción de la Inteligencia Artificial en América Latina.
HÄFELE launches its Black line for kitchens and dressing rooms
The new proposal fuses the strength of anthracite with the precision engineering of extractable solutions and is presented in two versions: Plus and Pure.
Rheem launches new family of water heaters with Class A energy efficiency
The new line incorporates digital technology, advanced security systems and equipment with Class A energy efficiency, in line with the growing demand for more efficient and sustainable products for the home.
NielsenIQ (NIQ) announced the appointment of Arthur de Oliveira as new Managing Director for South Cone Latam
Arthur has more than 18 years of experience within NIQ in key areas such as Client Success, Sales, Data Science and commercial leadership. In his new role, he will promote the regional strategy to strengthen access to insights, enhance commercial presence and accelerate the adoption of solutions based on advanced analytics and The Full View™.











