Although 2020 was an atypical year due to the pandemic, with a drop in consumption in the first months of quarantine, starting in the middle of the year some categories began to reactivate and presented good results, as was the case of the Audio business.

As a result of this trend, the audio equipment category skyrocketed its sales, reaching 39.9% in the market according to the consulting firm GFK, almost 10 percentage points more than the previous year. When we want to study, concentrate on an activity, have fun, dance, accompany a dinner or simply make a trip more enjoyable, we turn to music. There is always a new artist to discover or even sing in karaoke mode. For this to be possible, it is necessary to have equipment that allows it.

In recent years, both indoor and outdoor products have become a trend, being the most chosen by Argentines. Likewise, the rise of streaming has made it possible to take music anywhere, just by having a cell phone with Bluetooth connectivity that works as a link between music streaming and the device where you want to listen to it.

Responding to these consumer needs, Noblex presents a complete line of audio towers, among which the MNT 290, 390, 670, and 1050 models stand out. Of different sizes and designs, all models stand out for their innovative multiplicity of uses. That it is a transportable product and that it can be connected via streaming are just some of the main characteristics that position them as market leaders.
"We are extremely proud that our line of audio products continues to grow by leaps and bounds within the industry. All products are led by the quality and commitment that characterizes us to offer all consumers the best surround sound experiences", said Fernando García, Audio Category Manager at Newsan.

All devices have Bluetooth connectivity to link your cell phone and listen to songs from Spotify, YouTube Music, output power capable of sending sounds to every corner of any average home, and audio-rhythmic LED lighting. In addition, they have a compact size, which includes the user interface keys, the display, the amplifier and the speakers in a single cabinet; and specs such as lights and karaoke with microphone included, which are trending in Latin America.