On March 11, 12 and 13, the first ElectroFest will be held, a national event in which the country's main retailers specialized in technology and household appliances will offer products with significant discounts.

Through #ElectroFest, consumers will be able to access discounts and various financing options for their purchases, which they will find both on the online sites of Cetrogar, Fravega, Garbarino, Megatone, Musimundo, Ribeiro, Aloise, Casa del Audio, Compumundo, Hendel and Naldo, as well as in their physical stores. With options for pickup at branches throughout the country, as well as home delivery.

Juan Martín Romero, Executive Director of Business & Technology at Frávega, said: “In an unprecedented action, the country's leading home appliance retail companies have decided to join forces to bring consumers the opportunity to buy the best products at very convenient prices.”

For his part, Nicolás Obejero, Executive Director of Retail at Garbarino, said: "We believe that ElectroFest is an excellent opportunity to accompany consumers who are looking to renew or buy their first electronics products at the most convenient price. Providing them with a unique and consistent shopping experience, either online or through our more than 150 branches throughout the country."

From the Commercial Management of Musimundo they affirm that "the event will undoubtedly be one of the milestones within the calendar year to take advantage of the best offers on the market. This new one aims to improve the offer to consumers directly."

In turn, Juan Manuel Almeida, Marketing Manager of Cetrogar, commented: "We continue to generate opportunities to get closer and closer to the consumer. This union of efforts in the sector will allow customers to access great discounts with the best financing."

“We believe that right now is when we most have to sharpen creativity, a characteristic feature of this country, and proactively go out and offer pricing and financing alternatives that may be attractive to the consumer,” said Dan Attie, Commercial Director of Ribeiro.

Javier Cominotti Marketing Manager of Megatone stated: "It is an event that will surely set the agenda for the public, with unique opportunities both in offers and financing. We are going to take the proposal to the more than 450 Megatone points throughout the country, in its different marketing formats, providing an omnichannel experience focused 100% on the consumer's purchasing experience."

Participating in #ElectroFest: Aloise, Casa del Audio, Cetrogar, Compumundo, Frávega, Garbarino, Hendel, Musimundo, Naldo, Red Megatone and Ribeiro.