Fans: A business that aims to increase the demand for larger products with more features

With expectations of a good season, the market maintains a large part of the volume in 20-inch pedestal fans, but also aims to strengthen the larger segment, especially metal and industrial type fans.

Axel

Axel renewed its ventilation line with products for the home, office and industry. There are six models with latest generation engines and low consumption. The industrial bracket fan, available in 26″ and 30″, has a double command system, remote and direct, and single-block aluminum blades with maximum durability and balance. The four-blade retractable now comes in a black version; 36 watt LED light in warm, neutral and cold tones and remote control. The 20″ pedestal fan has 3 speeds, a timer of up to 2 hours and five low-profile airplane-type blades to reduce the noise level. The base is robust and highly stable. The 20″ standing model with digital panel comes with remote control, a timer of up to 7.5 hours and a sturdy base. For the ceiling, with three blades, there is a model with six speeds, remote control, ABS blades and warm, neutral and cold LED light and another compact turbo with integrated LED ceiling light in warm, neutral and cold tones; six speeds, reversible rotation for winter and summer; timer up to 2 hours; Bluetooth speaker and app control from the phone. air conditioning 87.

Liliana

Liliana presents a line with improvements in design and performance. There are 90 models that include standing, table, floor, wall, ceiling and industrial fans. Among the additions the following stand out. The 16″ standing one, with grill and clover-type metal blades, has a 60' timer, new front button panel, counterweight base, 80 watt power, oscillating and reclining head and telescopic pole. The standing VP20DB, now with grill and metal blades, comes with a counterweighted base, 130 watt power, oscillating and reclining head and telescopic pole. The VPD20MR, a 20″ digital floor stand, comes with remote control, timer, breeze and sleep modes, display that shows the room temperature, stylized design, oscillating and reclining head and 90 watts of power. The tabletop one, VM16MB, with a metal grill, incorporates a new button control at the base and has a power of 80 watts. The 18″ and 20″ turbofans with metal grills and blades and transfer handle are a 2-in-1 floor and wall system and have a power of 80 and 95 watts respectively. The VP27POW, 200 watts, has a double-bearing motor and aluminum metal blades and can be used on the floor and wall and as an industrial fan.

Mariela Kacew, Marketing Manager at Liliana

“This season we will have the most complete offer on the market”

“Innovation was always a differential for Liliana,” said Mariela Kacew. "With the evolution of the ventilation line, this season we will have the most complete offering on the market and we raise the value proposition with improvements in materials, such as metal blades and grilles, and in design, power, performance and user experience, reaffirming the leadership that we have maintained for years in the category. We maintain exclusive technologies such as the Orbital System, which distributes the breeze horizontally and vertically and the Repeler, which allows the use of an insect repellent tablet while the fan remains in operation. Kacew highlighted that the entire line has a 2-year warranty. “Maintaining leadership means constantly evolving,” he concluded. “Each addition responds to an evolution strategy by offering more modern, functional and competitive products without losing sight of what distinguishes us: wide variety of options, innovation and consumer trust. We continue to offer a better user experience and an increasingly competitive value proposition. 77 88 air conditioning.

Magiclick

Magiclick expanded its ventilation line with a proposal that includes three ceiling models, two of them 42″, and another 48″. They have three blades, a direct current DC motor that provides energy efficiency, silent operation, and an LED ceiling light with three light temperatures: cold, neutral and warm. The brand also incorporated a 42″ retractable fan with a DC motor and LED ceiling light with three shades of light, and added a 30″ industrial fan with 180 watts of power and 2-in-1 mode. The rest of the line includes floor-standing models with a renewed plastic blade design; wall and turbo fans and the 20″ V1000, as one of the most recognized. This year they plan to increase units by 25%, continue increasing market share and strengthen the presence that they have maintained in Argentine homes for several decades through the trust and durability of their products.

Marco Adriano Corbi, Head of Marketing at Magiclick

“We are growing and we hope to have a good season”

“Regardless of the context, we have been growing and that is reflected in the units sold,” said Marco Corbi. "This season we project a growth similar to what occurred in heating, where we increased the units sold by 25%, these two being the most important product categories of the brand. With the purpose of continuing to expand the line, this year we will have new launches to reach customers with new proposals, maintaining the quality and after-sales service, on which we work permanently even when the failure rates are very low." Corbi highlighted the incorporation of three ceiling fans and one 2-in-1 industrial fan. Regarding the market, he noted that there is financing for consumption, essential for the scenario to be favorable. “We long for economic stability for the country,” he concluded. "We are optimistic. In air conditioning the weather factor intervenes, however, we constantly work with projections to be precise in the strategies. We expect a good season, as in recent years of sustained growth, and we are committed to continuing to increase our market share in this segment. 90 air conditioning.

Protalia

Protalia continues to expand its family of AURA ceiling fans with the addition of the new AURA VITA in white and beech wood, which combines technology, energy efficiency and contemporary design. With 42 inches in diameter, the new model incorporates a high-efficiency 38-watt DC motor with silent, low-consumption operation. It comes with a 24-watt LED ceiling light with three light temperatures, warm, neutral and cold; six speeds; Winter mode with reversible rotation to optimize heat distribution and multifunction remote control with programmable shutdown timer. The main differential of the AURA VITA is its exclusive system of retractable blades. Unlike conventional fans, when the equipment is turned off the blades do not fold over the motor, but rather integrate harmoniously into the contour of the ceiling, forming a continuous figure that evokes the shape of a flower. In this way, the product is transformed into a decorative luminaire with great aesthetic presence that adds value to the environment, even when it is not in operation.

Roberto Lascia, Commercial Manager of Protalia

“We continue to accompany the channel with very flexible conditions”

“In the channel we observe a very analytical demand, with uncertainty among businesses when defining the shelf in an increasingly competitive market,” said Roberto Lascia. "At Protalia we seek to accompany the channel with a balance between price, product and quality, which allows us to sustain participation year after year. Last season we grew in volume thanks to new launches and this year we anticipate a very competitive season, with the expectation of a gradual recovery in demand." Lascia added that during the first half of this year there was relative stability in raw materials, although the conflict in the Middle East generated pressure on oil. “The opening of imports increased supply while demand remains moderate,” he said. "For the season, year-on-year increases of around 20% to 25% are estimated. In this context, Protalia continues to accompany the commercial channel with more flexible conditions and longer payment terms, favored by greater predictability of both the exchange rate and interest rates." 92 air conditioning.

eiffel

Eiffel presents its ventilation line, manufactured entirely at its Mataderos plant, in the city of Buenos Aires. The E-520 is a 20-inch 3-in-1 pedestal fan with 5 chrome-plated blades, metal grille, and a powerful and reinforced 150-watt motor. The E-830 turbo, 20 inches, has 3 sheet metal vanes and a 120-watt motor. The E-930 completes the proposal, a 30-inch 2-in-1 floor and wall industrial model with a 250-watt motor. 94 air conditioning

Everest

Juan Carlos Prola y Cía. S.R.L. reaffirms its commitment to accompany the channel with one of the most complete proposals on the market: more than 50 models of fans designed to respond to the different needs of consumers and provide retailers with a wide, competitive and high turnover offer. The portfolio includes floor, wall, ceiling, turbo circulators and 3-in-1 models, for domestic and industrial use, with modern designs, new technologies, greater energy efficiency and options with LED lighting and remote control in the ceiling models. This diversity allows all price segments and applications to be covered and makes it easier for retailers to create a complete assortment with a brand of increasing recognition. The company highlights its logistics structure, assured supply and coverage throughout the country and is preparing to face the season with stock and innovation to boost its customers' sales and consolidate Everest as one of the reference brands in ventilation in the Argentine market.

Crivel

Crivel presents 24″, 20″ and 18″ fans with metal blades, standing, table, turbos and wall with and without remote control and this configuration: 24″/100 watts, 20″/90 watts; 18″/75 watts and the 20″ powered ones with 120 watts, 3 metal propeller-type blades and 3 speeds, ideal for areas with higher temperatures. In industrial they offer the 26″ and 30″ metal floor and wall ones and with and without remote control. The 26″ ones have 200 watts and the 30″ ones have 220. They are oscillating, with metal propeller-type blades, a silent powered motor and are black in color. There are 16″ and 20″ oscillating foot models with plastic blades, 45 and 90 watts respectively, metal grille and adjustable pole up to 1.75 meters. The 16″ and 20″ turbos are fixed, with a rotating motorized grille, timer, 3 speeds and silent operation. The roof line comes with 3 white metal blades; 1.40 meters in diameter, 5 speeds and 75 watts. Those with 4 metal blades in white, black and wood, have a diameter of 1.20 meters, 5 speeds and accept luminaires. The motor is national, enhanced, with SKF bearings and a power of 90 watts. Those with LED light and remote control come with 4 white or black metal blades, 1.20 meter diameter. 3 shades of light, timer, enhanced motor and 90 watt power

Mario Robins, Commercial Manager of Crivel

“We are going to bet on metal and industrial models“

“This season we are going to focus on growing, especially with the 24, 26 and 30-inch metal models, which we have been selling well,” said Mario Robins. “The ones that sell the most are the 20-inch fans, but the larger ones have a demand that increases each season.” Robins attributed the proportional growth of metal and industrial fans to the availability of sufficient financing for the consumer, an advantage that allows them to access better models. "We noticed a greater supply of plastic models, with relatively low average prices, but we believe that with good financing, the consumer will opt for the models that have better performance, more air flow and greater durability. The merchant will be able to satisfy his customers, with a better product and with the commercial advantage of optimizing the average shelf ticket." 96 air conditioning.

Severbon

UNITEC S.A. expanded the product mix of its SeverBon brand, with a focus on design and responding to the channel with a variety of mid- and high-end ranges. They incorporated retractable ceiling fans with LED lights and the complete line of Nordic fans with natural wood blades, a differential in the segment. They also reinforced the line of standing fans, which has good performance. In parallel, they continue to bet on their best-selling product: the ceiling fan with 3-intensity LED lighting. This season they complemented national manufacturing with imported products, in order to offer a complete range that covers the different needs of the channel, expanding the proposal with products that combine design and functionality to reach a consumer looking for power, durability and aesthetics.

Josefina López, Commercial Manager of UNITEC S.A.

“We adapt to the new scenario without losing our industrial essence“

“Last season was challenging,” said Josefina López. "We found a more rational consumer, who analyzed each purchase and postponed decisions due to the uncertainty of the context. We knew how to adapt, adjusting our mix and accompanying our clients with the flexibility that characterizes us. This way of working allowed us to close a good season." López added that demand is moving in two directions: towards mid-range products, with a very tight price-quality relationship, and a segment that seeks design and added value, willing to pay for that. “The market also changed in another sense,” he said. "Importation has much more weight and we do not escape that. We complement our national manufacturing with imported products designed and tested by us, to respond to both sides of the demand. What does not change is how we work. We are a company attended by its owners, with direct access to the customer and that generates the trust that allowed us to sustain more than 35 years of experience with a brand with 75 years of history. Flexibility continues to be our hallmark." 98 air conditioning.

indel place

Indelplas offers a very wide line of ventilation, which is made up of floor models, turbos, the floor fan with different sizes and three in one. The company highlights the 32-inch floor-standing model with 3 speeds, adjustable height, copper winding and oscillating system. With the DELF brand they present the three-in-one 18-inch pedestal fan with metal propeller, suitable for use as a pedestal, turbo and wall fan. They also have in the catalog two 47-inch ceiling models in white or black with 3 plastic blades, DC motor, low consumption, three-tone LED light, winter and summer modes, silent operation and 6 speeds. DELF. 100 air conditioning.

Kanji

Kanji presents an 18-inch 1-in-1 standing fan with 46 centimeters in diameter, black color and 3 metal blades. The 10-inch 3-in-1 stander comes in blue, black, pink and green, and is 25 centimeters in diameter and has 3 metal blades. The catalog includes a ceiling model with retractable blades that come in black, white and silver and has a diameter of 1.15 meters, 4 reversible transparent plastic blades, light and remote control. The 24-inch Industrial fan, black, has 3 plastic blades, 3 speeds and a diameter of 61 centimeters. The black turbo 20, with a diameter of 50 centimeters, has 5 black plastic blades and 3 speeds.

Kacemaster

Kacemaster presents its new line of 16″ turbocirculators with a more powerful motor, copper winding, 3 speeds with top command, balanced copper motor core, boomerang type propellers and 70 watts of power. Another launch of the brand is the 10″ Turbox 25, presented as the only one in the Argentine market with a high-revolution copper magnetic motor. It comes with the Kacemaster and Vancouver brands and has 45 real watts of power, 3 speeds, front control, balanced motor core and clover type propellers. The new 16″ ECO standing fan has a modern built-in design that allows it to be assembled without screws and has a high-performance propeller blade, mechanical horizontal and vertical oscillation with adjustable ratchet. The power is 70 watts and it is low consumption.

Peabody

Peabody presents a line with efficient models and all with 100% copper motors. In the home segment, the Eco Power PE-VPDC1625N breezer stands out with 7 micro-textured blades, low-consumption DC motor, digital display, remote control and timer from 1 to 9 hours. The PE-VP350 floor lamp, with 130 watts, 3 speeds and industrial performance, includes LED display and remote control. The PE-VP250, oscillating foot, has 3 metal paddles, 3 speeds and adjustable height. Also standing, the PE-VP1860 oscillating and tilting comes with 3 paddles and adjustable height. The line is completed with the 130-watt PE-VP150 oscillating turbo with 3 speeds and the 16″ PE-VTB1630N battery-powered turbo with 7 micro-textured vanes, brushless DC motor, up to 3 hours of autonomy, USB output and low consumption. The industrial PE-VI260M of 26″ and 220 watts and PE-VI300ME, of 30″ with 240 watts come with 3 stamped aluminum blades type propeller, reinforced metal motor and wall support. Completing the line are the retractable LED ceiling lights PE-VTRDC411B and PE-VTRDC400B (42″) with invisible blades, 3 light tones, remote control, low-consumption copper DC motor, silent operation and convection mode. 102 air conditioning.

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Fans: A business that aims to increase the demand for larger products with more features

With expectations of a good season, the market maintains a large part of the volume in 20-inch pedestal fans, but also aims to strengthen the larger segment, especially metal and industrial type fans.

What did you think of this news?

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