Fans: The offer is wide and covers the various demand segments

Although all the players recognize that there was stock left on the market from last season, expectations are good. There is renewal of products and the beginning of the preseason predicts a better result, which could be sustained by a hot summer.

Everest

“This season we maintain a line with more than 30 fans, demonstrating that we remain committed to our customers and with solutions for every need,” said Claudio Prola, Managing Partner of the company. "Unlike the previous year, marked by price instability and intermittent supply, we foresee a market with more stable prices and greater supply."

Prola is committed to products with good air flow, greater durability, metal vanes and 100% copper wound motors, to improve performance. “Maybe we don't have the most economical products, but they are reliable and reduce energy consumption because what is consumed is transformed into power and is not lost like with aluminum-wound motors,” he added. "During July, the preseason was launched with bonuses, special payment terms and excellent reception from customers, who have a positive vision for the coming months. Price stability and interest-free installments will give a good summer season. The line is made up of floor fans, wall fans, turbos and the classic ceiling fans. In all cases we have the industrial and domestic lines and different color finishes and features."

Protalia

Protalia offers models from the retro to the traditional line, with metal blades, copper-wound motors and high power. This season they present the new air humidifier air conditioner with 12 liters of capacity, 80 watts of power, multi-function remote control, 3 speeds, ionizer and programmable automatic shutdown. They also launched new ceiling fans with deployable blades, an option to illuminate, decorate and air condition the environment silently thanks to the 6-speed DC motor and the retractable blades when stopped. They come with multifunction control, a 24-watt LED ceiling light with warm, neutral and cold tones and programmable automatic shut-off.

Roberto Lascia, commercial manager of Protalia

“We believe this is going to be a very competitive season”

“There is great expectation, because last season was developed with a lot of uncertainty in relation to prices, the economy and the change of government,” said Roberto Lascia, commercial manager of the company. “The weather was favorable, and uncertainty played against demand, but we maintained our market share.” Lascia said that a very competitive season is expected, given the remaining stock and the new proposals brought about by the flexibility of imports. “There is no doubt that it will be a challenging semester and we will all be expectant in relation to the reactivation of demand,” he said. Analyzing the prices, the businessman pointed out that the last semester It was complex and at Protalia they worked daily to improve efficiency and reduce costs.

“Today we have a more stable exchange rate, a strong reduction in interest rates and in these months the costs of essential raw materials fell very sharply, this allows us to be more competitive and transfer these improvements to the final price,” he concluded. “The year-on-year increases are between 60% and 80% and, on the other hand, it is important to keep in mind that imported parts are affected by the deferred payment terms for imports, which range from 120 to 150 days from the date of production of these materials in the country of origin.”

“There is great expectation, because last season was developed with a lot of uncertainty in relation to prices, the economy and the change of government,” said Roberto Lascia, commercial manager of the company. “The weather was favorable, and uncertainty played against demand, but we maintained our market share.” Lascia said that a very competitive season is expected, given the remaining stock and the new proposals brought about by the flexibility of imports. “There is no doubt that it will be a challenging semester and we will all be expectant in relation to the reactivation of demand,” he said. Analyzing the prices, the businessman pointed out that the last semester was complex and at Protalia they worked daily to improve efficiency and reduce costs.

Axel

AXEL presents two new products this year. The 25” industrial fan and the 3-in-1 fan, which add to the classics of the line, which is completed with ceiling, wall and turbo fans.

The 25" industrial can be installed on the wall or on its highly stable round base. It comes with an oscillating and tilting head with airplane-type metal blades, a thermo-protected low-consumption motor with 3 speeds for long days of use, a large air flow rate, and the height for use with a stand is adjustable up to 1.70 meters.

The new 3 in 1 facilitates three types of use: foot, bracket and turbo. It has an 18" oscillating and tilting head; thermo-protected motor with 3 speeds and adjustable height up to 1.60 meters with a highly stable base. The products have a 12-month warranty.

Crivel

Crivel's 2024 line includes 18, 20 and 24-inch floor, table and turbo fans, wall-mounted with and without remote control and with powers of 75, 90 and 100 watts respectively. They have 3 airplane propeller-type metal blades, 3 speeds, high air flow and a metallic gray chrome-like color.

The 26 and 30 inch metal industrial ones with powers of 200 and 220 watts and floor and wall models, come with and without remote control, 3 airplane propeller-type metal blades, powerful and silent motor, metallic gray imitation chrome color and oscillation.

There is a 20-inch oscillating foot model with 3 plastic blades, 80 watt power, metal grille, adjustable bar up to 1.75 meters and 16 and 20-inch turbos, fixed and with a rotating motorized grille, timer and 3 speeds. A ceiling line that supports luminaires has 4 white, black and wooden metal blades; diameter of 1.20 meters; 5 speeds, enhanced national motor, SKF bearings and 90 watt power.

Peabody

Peabody introduces floor fans, ceiling fans, industrial fans and breeze fans, with more powerful, shielded copper motors.

The 16″ PE-VTB1630 battery-powered turbo has adjustable speed and head, metal grille, non-slip base, 7 micro-textured paddles, fast charging battery and USB output. The 9-speed Eco Power breeze has an adjustable head and height up to 1.60 meters, metal grille, 7 blades, digital display, remote control, timer from 1 to 9 hours, natural breeze and sleep functions. Both have low consumption and high durability motors.

The PE-VP250 pedestal fan with 3 speeds and 130 watts of power has industrial performance for domestic use with an oscillating and height-adjustable head, metal base and blades, and wire grille. The 26″ PE-VI260M industrial, 220 watts and 3 speeds, has a copper motor, reinforced metal casing, 3 airplane-type aluminum paddles, metal grille, self-resetting thermal fuse, oscillating and reclining head, height up to 1.70 meters, 1.80 meter cable, metal base and wall bracket. The industrial line is closed by the 30″ PE-VI300ME with 240 watts, 3 speeds and characteristics similar to those of the PE-VI260M.

Guido Lombardi, Goldmund Commercial Manager S.A.

“I think that starting from the last quarter we will have a good result”

“There was merchandise left in the channel from last season because some suppliers delivered late and, due to interest rates, there were no promotions or accessible quotas,” said Guido Lombardi, Commercial Director of Goldmund S.A. "That restricted the sell out quite a bit. We delivered in a timely manner and this helped us rotate the merchandise without problems. The expectation is very good. I think that the preseason could be delayed a little due to the stock that was left, which will surely be the first to appear on the street, but with the financial tools available, starting in the last quarter we will see good results. We estimate to be closing the preseason at the end of July since the result accompanied the planned expectations.

"The greatest demand for our products is in high-power metal home fans and in our successful ceiling fans with retractable blades, where we made a large investment to increase the air flow by 30%. In addition, we launched the first battery-powered turbo in the country, a product that worked very well in pre-sale, especially in areas of repeated power outages and for the convenience of moving it without depending on a plug to connect it. We hope for a good season."

“There was merchandise left in the channel from last season because some suppliers delivered late and, due to interest rates, there were no promotions or accessible quotas,” said Guido Lombardi, Commercial Director of Goldmund S.A. "That restricted the sell out quite a bit. We delivered in a timely manner and this helped us rotate the merchandise without problems. The expectation is very good. I think that the preseason can be delayed a little due to that stock that was left, which will surely be the first to appear on the street, but with the financial tools available, starting from the last quarter we will see good results. We estimate to be closing the preseason at the end of July since the result accompanied the planned expectations.

Liliana

Within the Silver White line, Liliana highlights the 16″ VP16D standing fan, with digital control; LED display; remote control; 4 speeds; low, medium and high speeds; 9 hour timer; sleep and swing functions; white metal grills; round base with counterweight; three heights; vertical head adjustment; 5 plastic blades and 65 watts power. The VP20POW is a standing fan with extra power of 150 watts, a 3-blade clover-style metal blade, a double-bearing motor and a telescopic pole. Another novelty is the VTHBOX24 ceiling fan with luminaire with a lamp that hides the blades and has a diffuser to better distribute the air. It has the latest generation DC motor, maximum energy savings, control from your cell phone through an app, 8 transparent blades, low noise level, 6 speeds, 22″, warm, cold and neutral light of 32 watts and power of 28 watts. Liliana maintains its classic lines of floor, wall, ceiling, turbo floor, table and industrial fans; the Orbital system, which distributes air vertically and horizontally; the Mosquito Repellent device and Coolbreeze, which emits micronized droplets, ideal for high temperature areas. They all have a 2-year warranty.

Gustavo Lara Bergese, Commercial Manager of Liliana El Appliances

“We are looking forward to a hot summer.”
and a very good season”

“It is true that there was stock left in the market, but not all of them equally, merchants have good sales expectations in the sell out and in the market they are talking about a growth of 10% to 20% in units,” said Gustavo Lara Bergese, and added that this growth is based on the distance with the price of air conditioners, which today is 10 to 1, and the cost of their installation, which is already around 200 to 300 thousand pesos. "This makes the fan an ideal product in a time of crisis; in the conditioner you have to compare the cost of consumption taking into account that our best-selling fan consumes only 90 watts," he added.

Lara Bergese recalled that last year was strange due to price regulations and the December devaluation, which generated uncertainty precisely during the summer months. "However," he pointed out, "the fan is an impulsive purchase product and in January and February one of the few categories that saw growth was ventilation. We are optimistic, prices moved much less than inflation, the market is oriented towards greater turnover, people are more confident and although in July consumption in stores remained low year-on-year, it was higher than in June, which speaks of a certain expectation of recovery."

elEctrolux

The VP20C pedestal fan has 3 speeds with oscillation, ionizer, 95 watts of power, 20 inches in diameter, 3 metal blades, adjustable head, round base that provides greater stability and chrome front grille. The ions trap dust, bacteria, allergens and other airborne substances.

The 18-inch VM18M table model has an adjustable head, 3 propeller-type plastic blades, a motor with 80 watts of power and 3 adjustable speeds from the front control.

nickname

KanjiHome maintains its complete line of fans and this season incorporates ceiling models with LED lighting and folding blades in white, black and silver. They have 6 speeds, remote control and rotation in two directions.

The standing line includes two 20" models with 95 watts of power, 1.60 meters high, 3 speeds and plastic paddles and a model with timer and remote control. Three in one there are two: the 10" one has 96 centimeters of adjustable height, 60 watts, 3 metal paddles and 3 speeds and the 18" one, with 60 watts of power, measures 1.70 meters and comes with plastic paddles. metal and 3 speeds. They also offer a 30” industrial model for hanging and standing with 3 speeds, plastic paddles and adjustable height. The turbos with 3 speeds and 5 plastic vanes close the line. The 12" one has a 60 minute timer and a power of 60 watts. The two 20" ones come with thermal protection, 80 and 90 watts, both horizontal oscillation and one of them adjustable inclination.

Philco

Philco puts on the market the TEB5234LP ceiling fan with a power of 32 watts and 210 RPM, 3 reversible ABS blades, winter function, remote control with LCD display, timer from 1 to 12 hours, flow rate of 14,600 m3/hour, sleep and eco modes, 5 speeds, 20-watt LED light with 5 dimmable levels and adjustable to warm, natural and cold.

The TEB5634LP is a 56-inch reversible ceiling fan with a power of 38 watts and 205 RPM, 4 ABS blades, winter function, remote control with LCD display, timer from 1 to 12 hours, flow rate of 20,000 m3/hour, sleep and eco modes, 5 speeds, 20-watt LED light with 5 dimmable levels and adjustable to warm, natural and cold.

SEVERBON

Unitec S.A. incorporated into its line, with the Severbon brand, a modification of the fan with LED lighting. This product stands out for the unification of the ceiling with the engine cover, creating a more harmonious and modern aesthetic. It incorporates a remote control, which allows you to control the lighting and the fan remotely, providing comfort and versatility in use.

You can change the lights between neutral, warm and cold tones to create different environments, relax, work socialize. It does not require a specific electrical installation and by connecting the product to a power source, both the light and the fan begin to work, and it can be placed in any room with a central electricity outlet.

It will be available in steel, white, black steel, stainless steel, stainless steel with black and wenge wood blades, black steel with black and wenge wood blades, and gold with cedar and beech wood blades.

Ken Brown

The FE20-T from Ken Brown is a 90-watt, 20-inch metal fan. It is 2 in 1, because it can be used as a floor and wall turbo. The width is 50 centimeters and it has three power levels that ensure intense air flow, oscillating movement, thermo-protected and reinforced motor completely wound in copper and 3 metal blades.

The KB-007 is a 21-inch 3-in-1 fan that can be used as a standing, wall and turbo fan. It has a width of 64 centimeters, a power of 100 watts, 5 metal blades, 3 speeds, oscillating movement, a flying base, a total adjustable height of 1.7 meters and a fully copper-wound motor. It comes in black.