According to the market research company Omdia, Samsung once again led the global television market in 2022, reaching the 17th consecutive year of occupying first place in this sector. The achievement can be attributed to the company's commitment to best-in-class viewing experiences and user-oriented design.

In 2022, Samsung sold 9.65 million QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since their launch in 2017. It also dominated the high-inch TV segment in 2022, with a market share of 36.1% and 42.9% for models larger than 75 and 80 inches respectively. In the Premium market, over $2,500, such as the 75” and 85” 4K and 8K Neo Qled model, Samsung maintained the largest market share by revenue, with 48.6%.