Ultracomb launches a campaign aimed at identifying the experiences generated by each of its appliances and are drivers of the choice of their clients. The proposal, under the Claim "goes with you" seeks to identify and reflect what is truly sought with the purchase of each of its products, focusing on the emotionality that is awakened with these motives.

The concept was developed thinking of a young audience, which performs many activities a week and needs an ally to simplify the tasks. "The Fridays on Fridays deserve this oven", "Your series marathons deserve this pochoclera," were some of the phrases designed to show the value of the experiences generated by Ultracomb products and how they can simplify and provide value to the day -to -day life of their customers.

In social networks, the brand will invite followers to participate in a weekly draw. They must like to post and comment which product would like to win, why and at least two friends with whom they would share that experience. In addition, three special filters for Instagram stories were devised, so that participants can create a story telling what product they want to win and thus increase their chances of being raffled.

The action will have support through PNTS on open TV, radio. In addition, it will have a presence in graphic media in magazines and newspapers of the Atlantis, Profile, La Nación and Clarín groups. Activations in digital public roads in Federal Capital and Greater Buenos Aires will be carried out. Finally, it will be reinforced with a guideline in digital media and a great closing event of the year based on the Campaign with Target infusers will be held.