Tablets continue to be a valid option for mobility, although with a market that has been changing. In volume, or units sold, the business was reduced, but at the same time it was segmented at the pace of demand, which leans towards 7-inch models, largely for the youngest, and 10-inch models for adults, who already demand devices with no less than 32GB of memory.

Por Rodolfo Pollini

They are a business that focuses on 7/8 and 10-inch models, with a consumer that demands increasingly greater memory capacity. Their natural predator is not the notebook but the cell phone, but they resist and, although with a lower market volume, they are renewed.

Samsung

Samsung Argentina presented the nationally produced Galaxy Tabs S8, S8+ and S8 Ultra. The Tab S8 Ultra is the most advanced device in the Galaxy line Tab S offers so far. It has an immersive 14.6-inch screen and a professional-level camera, ideal for video conferencing; super fast processor; open ecosystem; innovative and ecological design; Built-in S Pen and long-lasting battery. The Tab S8 and Tab S8+ have 11 and 12.4-inch screens respectively. The Tab S8+ and S8 Ultra come with their own case with a keyboard built into the device, to take the functionality of the tablet further and turn it into a PC thanks to Samsung DeX.
These tablets can be purchased in up to 12 interest-free installments and consumers will be able to exchange selected Samsung devices, and in some cases from other brands, and even with a broken screen.

Reportage

Ignacio Cocco, commercial and marketing director of Novatech.

THE VISION OF THE MARKET

How do you see the tablet market today?
The market reduced in volume, in many cases it migrated towards cell phones and in recent months interest in the 8GB Chinese tablet has been reducing, which at the time was a boom until larger smartphones appeared, similar to a 7" tablet. This migration was accompanied by kids, who increasingly demand more applications and better graphics. We see a market with great potential that goes to a minimum of 8" with 32GB of memory.

When did you see the change take place?
During the pandemic, the tablet began to be used much more than before, there was a great demand but that process also marked the end of the 7 and 8-inch tablets, which the kids no longer wanted because they were saturated with the first little game. The same thing happens with the 10" ones, which now go to 32GB because the 16GB is exhausted with two applications, one game, and not to mention if you also have WhatsApp web. Today memory is more important than the camera. The 7" tablet is still in demand, because parents don't want to give them a cell phone for kids under 10 years old.

Where did the demand migrate to?
We do not believe that it was towards notebooks or cloudebooks, but towards the cell phone. We had demand from hotels and restaurants that use them to take orders, but the volume was reduced and is in what is sold in retail and in the online channel.

Lenovo

Lenovo has three models on the market. The M10HD is a comfortable and practical tablet for the whole family. It comes with a protective film and case to protect the equipment from falls; certified with TÜV Rheinland eye protection and Google Kids Space, a suite of apps and videos designed for children ages 3 to 8 that works with a Google account that parents can manage with Family Link.
The Tab P11 PRO includes a keyboard and digital pen to bring productivity everywhere; 11.5" 2560 x 1600 OLED screen with realistic images thanks to sharper contrasts, higher brightness and the Dolby Vision color palette. It is made of a single piece of lightweight aluminum and has a Qualcomm Snapdragon 730G processor, Dolby Atmos sound, 8 MP front camera with facial unlocking and 13 MP rear camera; fingerprint reader on the power button, 6GB memory and storage 128 GB. The Yoga Tab 11 is perfect for entertainment. It has an 11” 2K screen, with Dolby Vision and low blue light with TÜV certification and four JBL speakers with Dolby Atmos.