THE NEW ERA OF LED SCREENS

By business integration

What does the launch of the linear LED Signage represent for Samsung?

For Samsung it is a very innovative development, since we are introducing new technologies in Argentina with the aim of raising quality based on LEDs that already exist. We are launching The Wall, a digital signage with AI, which has microLEDs with a different level of contrast and image that is totally superior to what currently exists in the country.

We are also presenting the concept of “all in one”, a signage that comes pre-assembled and allows an integrator to assemble an LED panel of up to 146 inches in just 2 hours, with sound, audio and control, all integrated.

What segments are you targeting with the introduction of this LED technology in the Argentine market?

Today, LED technology is growing in many areas. We see notable growth in the indoor segment, especially in commercial premises in the retail sector, large government stores, control and corporate centers.

Everything that is a video wall is being replaced by seamless screens, eliminating the internal lines that large format video walls usually have. We are also seeing opportunities in LED signage, in airports, among others. The segments are infinite, but these are the main ones where we can identify the greatest business opportunities today.

They chose Prina, a 100% Argentine company to continue adding technological and digital development. Tell us about that alliance.

Yes, we were looking for a partner who knew the market well and had experience, since LED is a specialty, and we found in Prina a distributor with a lot of development and experience, who offers solid support and service, which added to the Samsung service in national coverage, we believe that we are going to have a very important differential compared to other brands.

We see in this alliance the same passion for the business and for the client. We share many common values, and their lines integrate very well with our already developed partner chain. That is why we consider Prina a key ally and a fundamental player in our ecosystem.

Samsung's linear LED Signage arrives in the country with a design designed to transform the way companies present and promote their products.

Samsung with Prina, a leading technology marketing company in the market and prominent in LED, video, lighting and image technology, present the evolution in visualization and creativity for the business segment. Samsung LED Signage is a solution that captures customers' attention through bright, large screens., which can be installed in a wide range of sizes and shapes, allowing unlimited creativity for each space.

The Wall

The Wall line stands out as Samsung's most exclusive display solution. Based on advanced LED technology and a rich R&D heritage, The Wall delivers revolutionary visual experiences with the deepest blacks and extraordinary colors.

The essence of black: Black Seal technology provides a uniform black background, increasing contrast and detail.

Superior Color Purity: Thanks to Ultra Chroma, The Wall presents vibrant and natural colors, with a color purity twice that of conventional LEDs.

Instant optimization with AI: The MICRO AI processor optimizes every second of content, providing high-quality images in up to 8K, with better contrast and reduced visual noise.

The line also includes a special series (IVC) dedicated to Virtual Production, with refresh rates of up to 12,288 Hz and a frame rate of 384 FPS. The Wall IVC minimizes flickering and artifacts, and ensures perfect frame synchronization with genlock and lag, ideal for a film production set or TV studios.

All-in-One

Samsung's All-in-One LED display offers simplified installation with its Quick Build technology, allowing you to assemble a giant screen in just two hours. It includes all the necessary peripherals, from the control box to the speakers, and is automatically configured for immediate operation.