In order to generate a new space for connection with current and potential customers, Samsung presented an exclusive space equipped with the cutting edge of its technology. In addition, the space will operate as a training center, to continually improve and maintain market leadership based on the differentiation in quality and efficiency of the advice provided by its professionals for each project. The space is located in Norlog, in the Tigre district.

The opening event was attended by industry leaders, renowned decorators, Samsung executives and the president of Samsung Argentina, Ricardo Chang.

Regarding this inauguration, Diego Puhl, Director of Digital Appliances at Samsung Argentina stated "The opening of this showroom will allow us to strengthen our reach to sectors that will find in Samsung the ideal partner for the equipment of their projects, in terms of kitchen and premium quality air systems, adapted for each need."

In the showroom you can find different items exhibited from SAC (Air Conditioning Systems), and Premium products from the Kitchen category, among which the following stand out:

– Air conditioning with Wind Free Technology that distributes air through its 15,700 micropores producing a soft and dispersed air flow.

– 360 circular cassette air conditioning that blends harmoniously into any type of interior design.

– Ovens such as the Vapor Cook model, which is a 73L electric oven that, through its latest technology, optimizes the flavor and texture of the food and has a meat thermometer, and the 75L Dual Cook technology oven, which allows you to cook two dishes simultaneously, using different temperatures and cooking times for each case, which also reduces energy consumption by 25%.

– Dishwashers, which have WaterWall™ technology, which makes it possible to clean all the contents inside from corner to corner and have a sophisticated design.

– Samsung Stainless Steel Hoods of 60 and 90 centimeters, with optional installation system for filtration (recirculation) or air extraction to the outside, with great suction power with different operational speeds, LED Touch control and Timer.

– Electric-vitroceramic cooktops that have LED Touch control, easy cleaning system, safety for the user and for children.

– Family Hub's new generation refrigerators, which will be launched in Argentina in 2020), which offer a wide variety of tools that help improve the consumer's daily life, from easily managing food to making purchases with a single touch and receiving recipe ideas; They also allow connectivity with other IoT devices in the home. Multiple voice recognition technology provides personalized information to help manage multiple lifestyles, automatically. They also contain internal cameras so users can see what foods they have and manage them according to their expiration date.

Finally, Puhl added: “This showroom brings together the best of our line and consolidates our position as leaders in innovation, design and functionality.”