During recent years, a notable change has been observed in purchasing consumption regarding audiovisual devices. According to a study carried out by Euromonitor on “Global consumer trends in 2024”, consumers look for experiences that take them out of their daily lives to escape daily stress, more than the tangible good itself. 29% of them stated that they would feel comfortable with brands tracking their emotions and personalizing experiences according to their tastes.

The information collected affirms that pragmatic wellness consumers seek quick and effective solutions to improve both their physical and mental state.

In that sense, Samsung understands the transformation in the behavior of its users and incorporates Music Frame (LS60D), a speaker with a unique and customizable style, to its portfolio of lifestyle products.

"Innovation and design are part of Samsung's DNA, and the addition of Music Frame to the Lifestyle family is a clear reflection of this. With its unique and customizable aesthetic, it complements the style of any home or space where the user wishes to place it. In addition, it offers a complete and immersive audio experience thanks to its Dolby Atmos technology, providing superior sound quality and a deeper connection with music and entertainment," he said. Eliseo Outes, director of Visual Display for Samsung Argentina.

The Music Frame can be hung on the wall as well as placed on any piece of furniture to simulate a photo frame. This device fulfills a double function: it acts as a sound player and can be used as decoration thanks to its minimalist appearance and the possibility of choosing from a variety of options from the Art Panels portfolio, including your own images.

The artist's inspiration

The Music Frame design is most valued by art lovers given that its format integrates into the home decoration of each user. It is possible to choose the cover image and change the color of the frame bezel.

Samsung's new speaker has the ability to disperse sound evenly, thanks to its three-way speakers and waveguide technology, providing a superior listening experience in any environment. This feature is essential, for example, for illustrators, designers, chefs and fine artists, as they can place their Music Frame anywhere in their studio, home or kitchen and feel immersed in the melody throughout the preparation process.

Playing music from a mobile device in Music Frame is intuitive, users can connect via Wi-Fi or Bluetooth, very easily to play their favorite songs and podcasts or guided meditations that best suit their preferences.

At the same time, it incorporates Dolby Atmos which achieves a complete and immersive audio experience with more layers of sound. This technology allows users to connect deeply with their favorite music, movies and games, offering superior sound quality. Thanks to SpaceFit Sound Pro, audio clarity improves and bass is optimized for even more immersive enjoyment, as this technology analyzes the characteristics of the space and calibrates the sound.

Connect with the best version

Is there anything more encouraging than training with music? Connecting your favorite playlist to complete the routine is essential if you want to give your best version. That is why Music Frame is the ally of athletes since they can link their audio devices (Music Frame and Sound Bars) to the SmartThings application via Wi-Fi and manage sound settings and playback functions from their cell phone. Additionally, SmartThings allows access to the voice assistant and streaming features such as Group Play, turning audio devices into music players that can be operated by voice, which is ideal when users have their hands full during a workout or exercise.

Exceptional sound to enjoy every content

One of the main innovations of this product is that it allows you to synchronize the television and the Music Frame so that they play audio at the same time. By not muting any speakers, a 360-degree surround sound experience is achieved.

With this technology, users can place two Music Frames on either side of the TV, providing greater audio depth. For full surround sound, a sound bar can be placed in front of the TV and a Music Frame on the opposite wall, acting as a rear speaker. This configuration maximizes sound distribution, enhancing the experience of watching movies, listening to music, or playing video games.

Exclusive launch benefits

Starting September 2 and throughout the month, Samsung's new lifestyle product can be purchased in official stores, e-stores and major retailers with different financing options and free shipping nationwide as launch benefits.