Peabody, the renowned appliance brand, receives the distinction again Argentine Good Design Seal. This time the prize goes to your Linear of Blenders, in the Home, Office and Recreation Products category. Standing out for the development of its own identity, its design, technological simplification, definition of functions and chromatic criteria, and for its materiality. It is a coherent, innovative and competitive line.

This is the brand's fifth product to achieve this seal. The first was in 2018, the Holder Cook BOOK, in 2019 the Vitro Split Wall Heater, in 2020 the BiVitro Heater and in 2022 the world-renowned eTermo.

The SBD is an official distinction that grants, in its thirteenth edition, the Secretariat of Industry and Productive Development of the Ministry of Economy of the Nation to the products of the national industry that are stand out by its innovation, contribution to sustainable local production, competitive positioning and quality in design. 4,848 are the projects that have been presented in these 12 years, of which only 2,208 achieved this recognition.

The jury made up of industry leaders such as government representatives, academics, directors of sectoral chambers, design leaders, specialized journalists, award awards in order to encourage Argentine SMEs and cooperatives to improve in their industrial processes through their design strategies and in their final products.

“Receiving this recognition again not only encourages us to continue creating with purpose, but also reinforces our commitment to excellence and to the development of proposals designed to improve the daily lives of those who choose us”, commented Dante Choi, founder and president of Goldmund S.A.., company that owns the Peabody brand. And he added “This recognition is the result of the effort and dedication of each member of the team. Behind every product that reaches homes, there are hours of research, development, testing, adjustments and, above all, a deep passion for what we do.”