Motorola continues to innovate with each launch and the arrival of the new motorola edge 50 ultra and motorola edge 50 pro improves the experience beyond the hardware thanks to the work that the brand has been carrying out together with the world authority on color, Pantone, since 2022. Iconic models such as the motorola razr 40 ultra sported the 2024 Color of the Year, Peach Fuzz, while the motorola edge 40 neo introduced a full line of shades selected by Pantone, and the renowned PANTONE 18-1750 Viva Magenta also arrived at the g family with the moto g84 5G.

Color has the power to reflect the personality of users and give touches of personalization to each smartphone, in addition to transmitting emotions and sensations through photos and videos. Usually the warm tones of an image or scene are used to show that everything is fine, while cold colors in blue or green tones tend to generate mystery, tension, or create distance with the viewer. Even when creating graphics, presentations, or invitations, it is necessary to have precise colors that are faithful to the original idea and thus maintain its essence.

To give users the ability to explore content creation, Motorola incorporated the Pantone experience into the display and camera settings of motorola edge 50 ultra y motorola edge 50 pro con Pantone™ Validated y Pantone SkinTone™ Validated. These patent-pending programs test a manufacturer's device to ensure authentic Pantone colors and skin tones. To pass Pantone's strict grading criteria, the product's camera or display must maintain color fidelity to the various colors found in the Pantone PMS and SkinTone guides.

This validation marks a milestone since the new edge family devices are the first smartphones in the world to receive these recognitions from the program, becoming ideal devices for content creators, photographers and designers. Users will find in these programs true colors that can help them unleash their creativity and bring their ideas to life.

By utilizing Pantone design excellence at every stage of device development, Motorola delivers authentic colors to allow users to share their spectrum of experiences.

The functions Pantone Validated y Pantone SkinTone Validated They are now available in the motorola edge 50 ultra and the motorola edge 50 pro.