In a context of growing preference for large screens, Samsung offers a new 98” television that meets user demand for more complete visual immersion.

2024 has established a trend that exposes users' interest in larger screens. The immensity of TVs turns their use into an immersive experience in which viewers feel inside the content itself. This shift in consumption is introducing new and exciting forms of home entertainment.

In this scenario, Samsung Argentina presents its new 98” QLED in the country, the largest TV produced in Argentina and which is incorporated as a novelty into the brand's outstanding premium portfolio.

"At Samsung, we complement the trend for larger screens with exclusive benefits such as the Ecocambio Redemption Plan, compatibility with cloud streaming services such as Xbox Game Pass, cybersecurity with our Samsung Knox platform that guarantees the protection of personal data entered on the TV and our SmartThings application that optimizes the operation and reduces energy consumption of home devices. These aspects translate into the pillars that differentiate both our product and our brand in an increasingly competitive market." held Eliseo Outes, director of Visual Display for Samsung Argentina.

Giant TV with artificial intelligence: superior cinema experience

How many fans dream of the idea of ​​having a home theater? Starting February 14, thanks to the launch of the 98” QLED, each of them will be able to celebrate film month from the comfort of their home.

Advances in image and sound quality will continue in 2024, but there is a key factor that will offer notable improvements to the audiovisual experience: the Artificial intelligence. This new model was designed so that users can experience enhanced cinematic sensations. With Samsung's exclusive processor with 4K AI Upscaling, it manages not only to improve the resolution of the content, but also to adapt it optimally to a high-inch screen. For its part, the incorporation of Quantum HDR+ provides superior performance, with brightness and purer black colors, for even more realistic details.

Movies are definitely enjoyed even more when the sound quality is immersive. With Dolby Atmos technology, users will be able to immerse themselves in their favorite shows with a 3D cinematic experience. In turn, the Object Tracking Sound Lite built into the 98" QLED tracks movements that distinguish every second of action, thus enhancing the home theater experience. This experience can be maximized with a Samsung SoundBar that, through Q-Symphony, uses both the TV and sound bar speakers and synchronizes them in harmony for premium 360-degree sound.

Integration of high inches into space

To incorporate the 98-inch Q80C TV into your space, it is essential to follow a few key steps to ensure an immersive and aesthetically pleasing OLED 98″ experience.

First, you should carefully measure the available space, making sure that the wall or furniture intended for the TV is large enough to highlight its impressive size. Samsung recommends a minimum distance of three meters for the best viewing experience.

In addition, the option of using a piece of furniture or a wall mount to display the 98" TV should be considered, depending on the user's preference and style. If you choose the second option, you should choose a sturdy mount that is compatible with a screen of these dimensions. To facilitate this task, Samsung offers the exclusive Premium Installation service for users who reside in a radius of up to 300km away (from km 0 CABA). This benefit is essential for the purchase of large televisions since it includes shipping, unpacking, installation (including wall support if necessary) and initial configuration of the television, carried out by a highly trained technical team.

Another important factor is the general aesthetics of the room when integrating a television of this magnitude. It is possible to enhance the decoration and create a cinema-like atmosphere thanks to the super slim design of the Samsung Q80C that incorporates an elegant bezel compared to its size that occupies less depth and blends with the style of each home.

Finally, ambient lighting is a crucial aspect to consider for the viewing experience. With this in mind, Samsung incorporated the Eye Comfort Mode configuration into the 98” QLED that automatically adjusts the brightness and tone of the image according to the ambient light and activates the blue light reducer at night, making it ideal for the daily routines of each consumer.