The third edition of the B2B business event that brought together the main brands of household items, appliances, consumer electrical products, telephones and computer science of Argentina, was a successful call.

From July 17 to 19, more than 300 national and international brands of household items, appliances, electrical consumption products, telephones and computer science, said present at the Costa Salguero Center in a unique event for the face -to -face meeting and relationship of entrepreneurs, professionals in the sector, corporate market and merchants.

“We are happy to have been able to summon the main brands of the sector with Electronics Home. Also very happy with the amount of launches that the companies did and with the amount of audiences that attended the conferences. We achieved our goal that was to bring together the buyers and generate a meeting point of the industry and commerce. Although the current economic context is not easy, we could see launches worldwide. above. Carlos Clur, president of the Electolar Group.

Organized by Argentina and Blue Play group, The most important B2B event in the sector He widely exceeded the expectations and public call regarding its last edition in 2019. Companies took advantage of the event to make important and expected releases. In addition, the latest market innovations and technology and trends worldwide were presented.

In the conference room, different talks were held that addressed issues of interest in the sector. Sebastián Vallarino Raimondi, Managed Services Solution Architect Corporate, Education and Public HP Sector, spoke about cybersecurity and cyber attacks in Argentina. Santiago Capriata, Whirlpool brand specialist, provided a talk about the brand and officially presented the new Whirlpool plant in Pilar: "It is the most modern Whirlpool plant worldwide. A site of more than 30,000 square meters, which was made thanks to an investment of 56 million dollars. It has the latest standards in technology. This was a very important bet for the company. In addition, it is a sustainable plant, whose focus is the care of the environment," Capriata commented. In addition, Whirlpool had an important stand in the event where visitors could see and personally consult their appliances.

For its part, Mr. Damián Di Pace, a journalist of A24 and LN+, specialized in economics and markets, gave a talk about "the future of commerce and home." He talked about the confluence that exists between digital and physical in the market: "You have to rethink the business, the digital experience is no longer 100% digital, it is also physical. People want to continue having social experience. There is a coexistence between the two worlds."
On the other hand, he spoke of the 5G connection. "Our country is tending 5G connection, this is very important because it will imply a great advance for trade: communication person to person peer to peer (without the need for servers), communication vehicle to vehicle, evolution of IoT (Internet of Things), metaverse, improved virtual reality and telemedicine. The" connection means "are the future and are as important as the means of production of the economy," concluded.

Finally, Guillermo Contoino, Newsan motorcycle business manager, spoke about “mobility” and the 2024 launches of the Newsan motorcycle business unit: "With our next launch, we seek to lead the electric motorcycle market. We notice that there is exponential growth in this market. It has a lot of potential and can be a very important segment." He also reviewed the effects of post-pandemic: "There was a high growth of urban mobility, motorcycle is an ideal means of transport to dodge traffic bottles, it is an alternative to public transport, and it is cheaper than acquiring a car," said Contino.

In the stands sector, The Newsan company made the exclusive launch of "NBX", Noblex's new proposal for the gaming world. It is a 27 -inch Full HD monitor, two keyboards, two mouse models and an ergonomic gamer chair. "In Argentina, the Gamer community experienced exponential growth during the pandemic and, today, it is estimated that there are more than 22 million players in the country -of the more than 3000 million in the world -. These numbers gave us the necessary impulse to enter the market with an extremely attractive proposal, with products of superior quality and at a competitive price." Eugenia Olguín, head of computer product & Gaming said.

Electronics Home Third edition was attended by more than 300 brands: Nakan, Lilian Daewoo, Eurohome, Eurobike, Beone, Tas Eme, Royalcell, HP, Summer Sun, Atma, Philco, Noblex, LG, Motorola, Bosch, Hisense, Braun, Dibra, Ormay, Moonki, Lenovo, Marv Briket, Go Fees, Rheem, Saiar, Sherman, Stromberg, Springwall, Xtike Me, Outdoor Professional, PowerBlade, DirecTV, KLD, Rubi, Cat, Solo, Dewalt, Igloo, Stayer, Morelli, Columbia, Koh-I-Nor, Whirlpool, Luxury link, luxury link Electrolux, Gafa, Kanji, Kanji Home, Olmo, Rotoplas, Mern, Lemon Pie, Ñuke, Fender, Peavey, Dibra, Global Electronics, Susatic, and Dinax, among others.

The fair had the institutional support of the Argentine Federation of Commerce in Home and Related Artifacts (Facahogar) and the Federation of Industrial Chambers of Artifacts for the Home of the Argentine Republic (Fedehogar), who had an exclusive stand in the event. They also accompanied Electronics Home, the Argentine Chamber of Gas Artifact Manufacturers (Cafagas), the Chamber of Appliances Manufacturers (CAFED), the Chamber of Industrialists of Durable and Consumer Assets (CIC), the Argentine Chamber of Refrigeration and Air Conditioning Industries (Cairaa), and the Chamber of Fan Manufacturers, Stoves and Plates (CAFAVEP).

Electronics Home has the support and experience of the Brazilian Electolar Group, which for more than 15 years organized Latin American Electronics International Trade Show and Electolar Show, in San Pablo, Brazil.