The growth in the supply of technological products expanded the alternatives available to consumers and, at the same time, made the purchasing decision more complex. Faced with an increasing variety of brands, models and price ranges, comparing only the initial value of a product can leave out aspects that become relevant over time.

In this scenario, the support behind the product becomes an increasingly relevant variable. The warranty, availability of spare parts, access to technical service and care coverage can make a difference in the consumer experience, especially in products designed to accompany the home for several years.

“In categories where the offer has multiplied and there are important price differences, the consumer needs to be able to identify what is behind each proposal. The difference is not only in the product you buy today, but in the support you will have tomorrow, a guarantee that you can make effective, spare parts available and a structure capable of responding when you need it.”, points out Ignacio Cocco, Commercial and Marketing Director of Novatech.

What to take into account before choosing

In addition to the price and technical characteristics, some factors allow for a more complete comparison:

● Trajectory and support. Knowing who is behind the brand and what structure it has allows us to dimension the support it can offer over time.

● Guarantee. Not only its duration matters, but also what it includes and how it is managed in the event of a possible inconvenience.

● Technical service and spare parts. Having specialized assistance and availability of components is key to repairing a product and extending its useful life.

● Coverage. A structure with a presence in different areas facilitates access to care and service after the purchase.

● Performance and use. The characteristics of the equipment must be evaluated based on the real needs of the home and not only by the number of functions it incorporates.

Within the Novatech Group portfolio, Enova is its own brand aimed at home technology, with a proposal that combines accessibility, functionality and a portfolio that includes televisions, notebooks, tablets, smartphones and household appliances, among other categories. The brand already has more than 700,000 products installed in Argentine homes and complements its offer with warranty, technical and after-sales service.

In this way, it seeks to accompany the consumer not only in the choice of the product, but also during its useful life, with a proposal that focuses on making technology accessible and sustaining the experience beyond the purchase.