In a challenging economic context, but with an optimistic vision towards the future, and at a time of year where families come together, LG Electronics Argentina announces the opening of its new location in Shopping Abasto. With a significant investment, and in association with its strategic partner Newsan, this inauguration reinforces the company's commitment to the Argentine market and its commitment to technological innovation as an engine of growth, which brings people closer.

Within the framework of the opening, Enrique Laffue, CEO of LG Electronics Argentina, comments "Despite the difficulties, at LG we firmly believe in the potential of Argentina. This new space reaffirms our commitment to the Argentine consumer, who has always valued the quality and innovation of our products."

The new Abasto Shopping location will showcase the latest in LG technology, including its most recent launches in OLED televisions, including the OLED C4 y G4 , LG Signature, YOU ARE M4 and the StanByME, which incorporate the latest technologies, such as 4K resolution and 120 Hz refresh rate, and offer even more realistic and detailed image quality. In addition, the latest white goods launch will be exhibited: the first washing tower with artificial intelligence, the Wash Tower, an innovative 2-in-1 system that combines washer and dryer in a single unit. This smart tower identifies the optimal washing and drying cycles for garments, sends alerts to the mobile device and has a central control panel, offering the convenience of two appliances in the space of one

The opening of this new location not only represents an investment in the Argentine market, but also a commitment to the future. LG is confident that technological innovation and the quality of its products will be key to the development of the country and the well-being of consumers.