Piero presents a disruptive and completely Argentine commercial in which it promotes that consumers can connect with rest to enjoy a more comfortable daily life.

An invitation to rest

Piero, the leading brand in mattress innovation that is part of Bitali, announced the launch of its new advertising campaign Switch, developed by the McCann agency. With the aim of positioning itself as an indisputable reference in the mattress market, and reinforcing its presence through a creative approach, switch is an invitation to “rest” in a complex world full of situations that move us away from that vital connection with a repair dream.

Regarding this new milestone, Oscar Castillo, Marketing Manager of Piero said: "With this commercial we invite people to disconnect with everything and connect with a superior break through our products that are developed with technology and design that fit these needs and that adapt to the ergonomics of each consumer, so that the rest can be effectively reparative". In that sense, Castillo explained that “Through different investigations, we observe that consumers are continuously in the search for information about how to sleep well or how to reconcile the dream. That is why that the commercial shows a switch that is the one that turns off and removes all sound or action that moves us away from rest ”

The media plan covers from open television throughout the country to the use of social networks, YouTube and CABA cinemas and the main provinces of the interior. And additionally, The Paula Pareto brand ambassador, former Olympic athlete and member of the Argentine delegation staff at the Pan American Games recently held in Chile will disseminate the campaign through its social networks, highlighting the importance of "Disconnect to connect with a superior break."

This new approach represents a significant change in Piero's advertising strategy. The campaign represents a 100% Argentina production, reflecting elegance and connecting with local scenarios, being the epicenter of communication in the redefinition of rest as a fundamental part of daily life.

The brand emphasizes every detail of the highest quality materials that it uses in the manufacture of its products: foams, springs and fabrics.