From February 7 to 11, it took place in Frankfurt, Germany, ENVIRONMENT 2025, the world's leading consumer goods fair and global epicenter of trends and innovations in design, lifestyle and commercial solutions. The event was held simultaneously with Creativeworld and Christmasworld, bringing together the main international players in the industry and consolidating itself as an unmissable event for the sector.

This edition featured with the participation of more than 4,700 exhibitors and received more than 148,000 visitors from 170 countries, offering a comprehensive vision of the market and standing out as a key platform for the Hospitality and Gastronomy (HoReCa) sector, as well as for the Living and Office Design & Solutions segments.

In this framework, Grupo Eletrolar actively participated in the fair and announced great news for Brazil and all of Latin America: the arrival of Interior Lifestyle South America, the first Latin American edition of this prestigious Messe Frankfurt format, which will be held from June 23 to 26, 2025 in the Anhembi District, in São Paulo.

Carlos Clur, CEO of Grupo Eletrolar, highlighted the importance of this launch: “We are very happy to be able to launch in Brazil the edition of Ambiente that will be called Interior Lifestyle South America, with the idea of ​​bringing international brands, also showing regional manufacturers, and at the same time integrating Latin America in São Paulo. The fair will receive buyers and businessmen from several countries in the region and the world. It is very positive for both Brazilian and international businessmen to be able to have an edition of Messe Frankfurt.”

The event will have a space of more than 60,000 m², where design, decoration, interior design and lifestyle products will be exhibited, bringing together international brands, regional manufacturers and professionals in the sector.

The arrival of Interior Lifestyle South America promises to transform the design, decoration and lifestyle market throughout Latin America, positioning Brazil as a new epicenter of innovation and business for the region.““The project has already started strong and many companies are joining in to be in San Pablo that week in June.”Clur added.

With this initiative, Grupo Eletrolar reinforces its commitment to the development of the Latin American market, generating new business opportunities for the region.