HP Inc. Argentina announced the designation of Christian Zavatarelli as Large Format Business Development Manager For the country, with the aim of boosting the growth of the large -format printing business through innovation and collaboration with strategic partners and customers.

With more than 15 years of experience in corporate sales, Zavatarelli has managed direct sales, channels, products and services portfolios, expanding businesses with innovative work space solutions for large companies. During his 8 years in HP, he held key roles as Global Account Manager Latam, where he led regional sales, managed multinational accounts and coordinated local commercial teams aligned to the global strategy.

In your new role, you will be in charge of designing and executing the HP strategy for the segment of Large Format, strengthening relations with partners and end customers, incorporating new allies into the company's ecosystem, expanding its presence in the market and generating agreements and value opportunities for the entire channel.

This appointment reaffirms the commitment of HP Argentina with the expansion of its business and the consolidation of its leadership position in the large format printing market.