The growth of categories such as toys, notebooks, bicycles and tools stands out

Although the Hot Sale was extended until May 16, Frávega - a leading household appliance chain - has to date recorded a sales record measured in units at the discount event.

The chain grew in purchase orders by more than 25% compared to the last event of this type, which was Cyber ​​Monday in 2020, even obtaining 10% more visits to the website, of which 75% were made from a mobile device.

Likewise, Frávega consolidated itself as the No. 1 retailer in the sale of cell phones, TVs, air conditioners, refrigerators, notebooks, kitchens, washing machines, tablets, small appliances and printers, among others. Along these lines, the company revealed that the most requested cell phone was the Samsung Galaxy A31, selling three units per minute.

"So far in the event we have obtained surprising results. The day with the highest sales was Wednesday night where we sold one product per second, and ten cell phones and ten TVs per minute," declared Juan Martín Romero, Executive Director of Business & Technology at Frávega, who also assured that "more than 15% of the sale on our digital platform was from our sellers through the Marketplace and 50% of the sale of cell phones, TV and air conditioners is part of the production in our factory in “Land of Fire.”

Although 45% of the orders were picked up at the branches, the remaining percentage chose the home delivery method that was made from more than 30 branches and from the distribution center that Frávega owns, speeding up delivery throughout the country and managing, in most cases, to complete shipments in less than 48 hours.