Fitness Special: More products and technology for physical and health care

Treadmills, stationary bicycles and multi-gyms make up an interesting offer in a business that is motivated by the need to take care of the body in the summer, but maintains a stable volume throughout the year with the focus on health.

Elm

Olmo presents within its line of fitness products the Indoor Spirit 80 training bike, with belt transmission, 10 kilogram flywheel, fixed gear and emergency brake. It is available in two colors and with resistance up to 120 kilos.

The T-100 is a 1.50 HPP / 1 HP motorized treadmill, with a 100 x 34 centimeter movement band, monitor with heart rate monitor, 12 programs and drink holder.

Sergio Berman, director of Olmo Bikes

“Fitness is a stable category with a predictable market”

“Fitness is a category that always maintains a stable sales volume, something that is quite positive because it puts us in front of a predictable market, especially now that the entire management for importing has been simplified,” said Sergio Berman. At Olmo we are focused on products for use in the home, we continue visiting fairs and incorporating suppliers with the permanent objective of optimizing the shelf. In December we will present the new products that we are developing in the categories of motorized treadmills, magnetic bicycles and multi-gyms." Regarding demand preferences, Berman acknowledged that even with the stability shown by the market, spin products have some growth and there are new models of more economical or affordable treadmills on the market that, although they have lower features, help more people to join the consumption and the category to grow. "The sale of motorized treadmills and stationary bicycles remains good and compared to “We are very optimistic in this market,” he concluded.

Randers

Randers presents the ARG-63167 multi-gym, with a steel structure, padded seat and a load of 100 kilos in ingots. It offers everything you need to train strength completely. Includes Scott bench, pull-up bar, short bar, ABS rope and ankle cuff. It is ideal for users weighing up to 150 kilos who are looking for a variety of exercises in a single piece of equipment. Another proposal from the brand is the ARG-465-X motorized treadmill, 2HP with a maximum speed of 16 km/hour. It has 15 levels of motorized incline and 12 programs; It supports up to 120 kilos of user and has a running surface of 124 x 44 centimeters. Includes hand press to control pulse and display with time, speed, distance, calories and heart rate. It is foldable and practical for any space.

Bruno Chinellato, Commercial Manager at Argentrade S.A.

“Fitness left seasonality And it's a year-round business.“

“In the wholesale channel we noticed that the most sold fitness products are treadmills, multi-gyms and stationary bicycles,” said Bruno Chinellato. "We also see that there is a clear tendency in this business to abandon seasonality and become products that are sold all year round, accompanied by a greater awareness of good health and its care through physical activity."

Regarding consumer preferences, Chinellato maintained that the company's metrics indicate that multi-gyms are gaining share, because in addition to caring for cardiac function, they help protect the upper body: arms and shoulders. “We had a multi-gym about 5 years ago of which we sold many units, then demand decreased a little and now we see that its participation is increasing again,” he concluded. "There is a lot of competition in the market, and in that scenario we want to become much stronger in this product, although it is in the films where we stand out with 60% participation. We are number one in imports in Argentina with sales in the direct channel, retail and ecommerce, although in this case with different products from those that go to retail."

Philco

Philco offers a folding treadmill with a 1.5 HP motor, display with time, calorie and distance monitoring; reinforced structure; Folding bar, maximum speed of 10 km/hour and 2 levels of inclination. A second model comes with a 1.5 HP motor, 3.5" LCD console, display with monitoring of speed, time, calories, distance and heart rate; 12 preset programs; maximum speed of 12 km/hour and 3 levels of inclination. They also have in the catalog a stationary bike with a 2 kilo disc; adjustable load intensity; 8 levels; computer with 7 functions; adjustable seat and maximum user weight of 125 kilos; two similar models with a 13 disc and 18 kilos and one with a 5 kilo disc; adjustable load intensity and 8 resistance levels.

Álvaro Mainero, Product Manager at Newsan

“We plan to increase volume and gain share“

“The fitness market presents a challenging scenario: sales fell slightly in units, with a lower average price compared to the previous year,” said Mainero. “This reflects a consumer who looks for promotions and values the price-quality relationship.” Regarding seasonality, Mainero said that the peaks are concentrated in the Hot Sale, Cyber Monday and the beginning of summer. "The positive thing is that the fitness culture is installed and that ensures sustained demand, he added. "At Newsan, we plan to recover participation and grow in volume. We will offer a line of cardio machines with Philco and expand the offer in bodybuilding products, weights, bars and accessories under the Proline brand." Regarding the mix, Mainero added that stationary and spinning bikes lead, followed by treadmills; multi-gyms and strength equipment reach around 10% and there is a clear trend: cardio, with bicycles, spinning and treadmills are the most in-demand products and multi-gyms, weights and bars are gaining ground.

“Philco allows us to offer technology and reliability in cardiovascular machines and with Proline we are going to promote the universe of strength, with accessible and quality options,” he concluded.