Yelmo, the brand of small home appliances, launches a new air fryer from its Magic in your hands campaign, which aims to show the versatility that the product has when it comes to cooking, fulfilling all the consumer's wishes. Along with the launch, a recipe book was presented available on the web with ideas to take advantage of its multiplicity of uses.

The fryer has the ability to fry without oil and also allows roasting, cooking, heating and dehydrating. "With this new launch we continue to expand our line of products with options that allow us to simplify different cooking alternatives and preparations in the same appliance. With the Airfryer we can do so many things that it is easy to say that it is a magical world of possibilities" explains Laura Scabini, Marketing Manager at Yelmo.

In addition, a bot was developed that allows you to select 3 culinary wishes and as a result, the Airfryer will display a recipe with those characteristics. Wish granted! “The proposal was designed so that the consumer can make the most of the product and know how to use its different functions along with delicious and healthy recipes for the whole family”, concludes Laura.