By business integration

Within the framework of the campaign “70 years at home”, Yelmo, the emblematic Argentine brand of home appliances, celebrated its 70th anniversary with a series of actions that aim to highlight both the tradition and modernity of its products.

One of the most notable activities was the launch of the Helm Museum, which took place in the traditional Flea Market of Buenos Aires, from November 7 to 10. During those days, the museum was open to the public and offered a space with play areas, raffles, gastronomic areas and juices prepared with classic products of the brand. In addition, it allowed visitors to explore how Yelmo has accompanied Argentine families throughout these seven decades.

The Museum exhibited the “Helm Collection” which includes appliances from different eras, highlighting the essence of the brand and its durability, something that has characterized its products since its founding in 1957.

At the opening event, Gerardo Rossi, Product and Design Manager at Yelmo, expressed: "Today we are celebrating 70 years of the existence of Yelmo in the Argentine market, a traditional brand in the country, which generation after generation was reinvented, offering home appliance products with its own line of thought and style. Generations are passing, families and habits were changing, and we continue to accompany these transformations."

The campaign “70 years at home” It is designed to show the harmony between the appliances of yesterday and today, celebrating a unique combination of tradition and innovation. "The idea of ​​having a celebration today has to do with that; it is not only a review of history, but also telling you how we as a company see the projection into the future. Yelmo is a brand that has always accompanied families and users. The diet was modified, the cleaning system became more efficient, and we accompanied these transformations. For example, through our products we support the idea that the consumer can make their own bread, their own sauce, to achieve a healthier diet."Rossi explained.

As explained by the company, Yelmo continues working on its commitment to the future and reaffirming its identity. as an Argentine company that produces for the local market. "We are an Argentine company that produces household appliances for the Argentine market. The way of cooking and the treatment of food are not the same all over the world. We aim to offer a complete line and make a real, genuine and Argentine offer"Rossi concluded.

With presence on multiple platforms – radio, television, public roads, streaming and cinemas throughout the country – the “70 years at home” campaign seeks to reflect how, over 70 years, Yelmo evolved alongside its consumers, witnessing changes in the daily lives of Argentine families, presenting a scenario where representative characters from different generations – a grandmother, a father and a teenager – interact with appliances from different eras, illustrating the coexistence of the old and the new in the same space.