Yelmo, the emblematic Argentine brand of appliances, celebrates its 70th anniversary with a special campaign that reflects the impact and evolution of the company over seven decades. On the occasion of this important event, The brand launches the “70 years at home” campaign, created to celebrate tradition and modernity, which seeks to show how yesterday's appliances and today can coexist in harmony, keeping tradition alive while hugging innovation.

The campaign that seeks to reflect how, over 70 years, Yelmo evolved with its consumers, witnessing changes in the daily life of Argentine families, presents a scenario where representative characters of different generations - a grandmother, a father and a teenager - interact with appliances from different eras, illustrating the coexistence of the old and new in the same space.

Throughout the campaign, Squad de Yelmo influencers will share on their social networks a special family recipe that has been part of their lives over the years and will tell the story behind these dishes, how it connects them with their roots and memories, and the anecdotes that make each recipe unique. Using the Airfryer, the star product of this celebration.

Innovating in your communication "70 years at home" will have visibility on multiple platforms: radio, TV, public roads, streaming radio and cinemas throughout the country.