Xiaomi was founded in 2010 based on the vision “innovation for all”, and since then it has aimed to create high-quality products, manufactured with cutting-edge technology and, above all, accessible to everyone.

Xiaomi today is a global brand and every day it deepens its presence in Argentina, which is why it accelerated its omnichannel strategy by consolidating its own spaces with the opening of its first official physical store called Xiaomi Store, located on the first floor of Shopping Abasto in the City of Buenos Aires, as well as the launch of its exclusive e-commerce channel that allows products to be purchased from anywhere in the country.

The new Xiaomi Store has been designed adopting the brand's ecosystem model, pursuing the goal of providing unique experiences to the user through the personalized attention of Xiaomi-certified technicians, so that they can interact even more with the products and live an immersive experience within the store. In the store you will find everything from smartphones, smartwatches, 4K televisions, scooters, to personal care products: such as scales and shavers. Xiaomi products to create a Smart Home also stand out: lights, security cameras and sensors, temperature controller, among others.

For the landing in the country, Xiaomi chose Etercor – Solnik, a national holding company dedicated to consumer electronics, as a local partner to contribute to the expansion of the brand. In that sense, Juan Pablo Baiardi, CEO of Etercor - Solnik mentions "Our goal is to be close to the consumer. For some time now we have been enabling access to Xiaomi products for Argentines through different commercial partners. Today, after carrying out enormous work, we implemented an omnichannel strategy and launched Xiaomi Store, the first physical store, and XiaomiStore.com.ar, our official e-commerce, which not only improves the user experience in the purchasing process, but which also expands the presence of the brand in Argentina. From Etercor – Solnik we are very happy to be able to invest in the country with Xiaomi, a brand that is an emblem in technology.”

The advice that those who visit the store will receive is based on knowledge and dedication to service, key pillars for the brand, where the best solutions will be provided to customer needs through comprehensive experiences of the Xiaomi ecosystem. It is important to highlight that in the new Xiaomi Store, after-sales service for all the brand's products is available and an official guarantee is provided. In this way, those who buy devices in the physical or online store will be able to do so safely and with the peace of mind of having a specialized technical service.

Xiaomi Store is located on the first floor of Shopping Abasto, in the new technology center, Av. Corrientes 3247, and can be visited every day of the week from 10 a.m. to 9 p.m.