The company updated its identity and presented a new look with a nod to its past, present and future.

With more than 30 years of experience in the market, Visuar S.A. carried out the rebranding of its brand with a strategic perspective, taking elements from its past, present and future with the objective of reflecting innovation, continuity of its history, renewed corporate culture and constant commitment to excellence.

The rebranding sought to bring the previous symbol to clean lines and solid finishes that reflect the durability and quality that are inherent to the company. Every detail has been carefully considered to maintain visual simplicity without losing the distinctive identity that Visuar has. This renewed identity allowed us to expand the color palette by adding new colors in order to have a complete set of graphic and identification resources to be applied in multiple and new situations.

To conclude, Gonzalo Martín, Marketing Manager of Visuar tells us that "this rebranding is more than an aesthetic update. It is the symbol of our dedication to moving forward with the times, merging the path we have traveled with a strategic vision of the business."

Visuar's new identity will come into effect in January 2024. The company is excited to share this new chapter in its history with its customers and looks forward to the positive impact this image refresh will have on brand perception.

a little history
Visuar is a family business of Argentine origin and capital. It began its activities in Buenos Aires in August 1992 with the import and distribution of optical and photography products. In 1999 it was named Official Distributor of the Japanese company Olympus. In March 2006, Visuar signed a contract with Samsung Electronics Co. to distribute the brand's products in the country. In 2009 he founded Visuar Uruguay, a subsidiary with offices and distribution center in Montevideo. Faithful to its spirit of constant development, at the beginning of 2013 it inaugurated its Samsung washing machine factory in the province of Buenos Aires. Later, Samsung microwaves and vacuum cleaners were added to this production line. In January 2016, its Distribution Center was completed, and at the end of that same year, construction began on the Samsung refrigerator plant, which was inaugurated in September 2017. Recently, in May 2022, a new plant was put into operation where Small Household Appliances are produced, from the Smartlife, Samsung and Oster brands. Currently, the company has a staff of 650 people between both countries and is one of the leaders in the sector.