Sony announces its alliance with the Argentine Football Association (AFA), becoming an official licensee. Gustavo “Tato” Pagano, official photographer of the AFA, will record the most memorable moments of the Argentine soccer team with the new Alpha 9 III camera.

The company presents its new Alpha 9 III professional camera, the first in the world with a full-frame image sensor with a global shutter system, which allows high-speed shooting of up to 120 images per second, without distortion and without blackout.

Sony presents its latest innovation in photography: the Alpha 9 III (α9 III) camera, the world's first full-frame image sensor with a global shutter system. This new model allows you to capture fast-moving subjects without image distortion and preserve split-second moments in great detail, making it ideal for covering sporting events.

Additionally, Sony announces its new role as official licensee of the Argentine Football Association (AFA), through which it will provide equipment, accessories and technical support to Gustavo “Tato” Pagano, Official Photographer of the AFA and National Team, in order to capture the most memorable moments of the Argentine team.

The three-year agreement includes the Copa América 2024 and the FIFA Club World Cup 2025. These events will use global shutter technology and the new FE 300mm F2.8 GM OSS lens to create exciting sporting experiences. This telephoto lens, recognized for being the lightest in the world, will set a precedent in the world of sports photography.

"It is an honor for the world champion team to partner with a leading brand like Sony that offers cutting-edge technology. The Alpha 9 III is a state-of-the-art camera, powered by artificial intelligence that represents excellence in capturing unique moments. Its capacity perfectly reflects the speed and skill of our elite players. The team deserves the best to continue providing fans with unforgettable moments," says Gustavo "Tato" Pagano, Official Photographer of AFA.

“The alliance with the AFA confirms Sony Alpha's commitment to the professional sports segment, as it will allow us to test first-hand the latest technological advances while we continue to receive feedback and possible improvements from great photographers like Tato Pagano,” says Angelo Marconi, Regional Manager of the Digital Image category for Sony Latin America.

As part of the alliance, Sony will also technologically support all AFA events, including those selected by the men's national team, senior men's national team; the U23 men's national teams; Under 20; Under 17; Under 15; the senior women's and Under 20 national team, as well as the national futsal team and the national beach soccer team.

A few weeks before the Olympic Games, the Copa América and other sporting events of great global relevance begin, Sony Alpha is consolidating itself as the option most chosen by the most demanding professionals.

Unprecedented innovation

The new α9 III camera features an innovative full-frame stacked CMOS image sensor with global shutter, the first of its kind in the world, with approximately 24.6 effective megapixels and integrated memory. This is combined with the advanced BIONZ At the same time, it has the capture function, which allows you to record moments that passed before the shutter is released.

Thanks to its advanced artificial intelligence processing unit, this new model allows precise recognition of the movement and shape of the subject, both in video and photographs. The human pose estimation technology not only detects the eyes, but also the precise position of the body and head.

Increasing continuous shooting speed temporarily raises the shooting speed during burst shooting, ensuring accurate shooting of moving action. This feature is especially useful when photographing sports and other fast-paced activities, where anticipating the key moment is crucial.

When using a compatible Sony flash, such as the HVL-F60RM2 or HVL-F46RM (available separately), it can be synchronized with all shutter speeds, allowing photos to be captured even at speeds up to 1/80000th of a second.

"The Alpha 9 III and the SEL300F8GM lens are the result of continuous communication with professional photographers. The ergonomic design, button layout and menu functions make this camera perfect for capturing moments in action. We are excited to offer a tool that not only meets expectations, but exceeds them, allowing them to explore new frontiers," says Marconi.

Videos in maximum quality

The α9 III is the first in the Alpha™ series that is capable of recording 4K video up to 120p at high frame rates without cropping, allowing the user to record at the desired viewing angle. It is also possible to record high-resolution 4K 60p videos with 6K upsampling.

Its S-Cinetone feature offers the same color science that guarantees attractive colors and exceptional skin tones, hallmarks of the prestigious Cinema Line. S-Cinetone produces essential natural midtones to highlight human skin, along with soft colors and natural highlights. This allows creators to focus on the capture, achieving a cinematic look without the need to grade colors.

Comfort and versatility

The α9 III is equipped with a 4-axis multi-angle monitor that combines the practicality of a tilting monitor with the versatility of a variable lateral opening angle, allowing you to adjust the viewing angle without restrictions, both in vertical and horizontal captures.

Its slim and discreet design fits comfortably in the user's hand and allows the monitor to be detached from the back of the body and adjusted up to: 98° up, 40° down and 180° to the sides.

Featuring a 3.2mm touchscreen LCD screen, optimized for outdoor use, it offers 2.1 million dot resolution, a wide color gamut, and exceptional brightness for clear, comfortable viewing. On the other hand, the α9 III has a new custom front button that provides faster access to the continuous capture speed increase.