TELEVISION: The World Cup generates expectations of increased sales, especially in the highest inches

The market expects that the seasonality of a year with a World Cup, and the effect of soccer, will slightly boost the demand and participation of the older inches, which in the region continue to lag behind other markets. Expectations are strong, and they are placed on a tournament very different from all the previous ones.

Noblex

Noblex presented a 50″ television inspired by Marvel. It is a 4K smart TV that includes wallpapers, banners, collectible stickers and the customized Avengers remote control, just like the box, completely plotted with its characters. Another launch of the brand was the Disney television inspired by Mickey, measuring 32″, an HD smart TV that includes exclusive Mickey Mouse wallpapers and banners and an envelope with collectible stickers of the famous mouse. It comes with a customized remote control of the character and the box completely plotted with his figure. The launch of the 65-inch 4K Disney smart TV, inspired by Star Wars, was also accompanied by exclusive wallpapers and banners from the adventure saga, an envelope with collectible stickers, the customized Darth Vader remote control and the box also plotted with Darth Vader, the iconic character from the trilogy.

Florencia Caporaso, Brand Manager of Noblex

“Due to the World Cup, we expect a slight increase in demand”

“In 2025 the television market closed with 2.65 million total sales units, and for this year a sale of close to 2.8 million is expected, leveraged by the Soccer World Cup and with an increase in average inches,” said Florencia Caporaso, from Noblex.

Precisely about the average inches, and comparatively analyzing the park installed in the Argentine market, Caporaso maintained that in 2025 the average size in Argentina was 46.4″, while in Latin America it was 48.9″ in the last quarter of 2025. “In Europe the average size reached 49″, only surpassed by China, with 62.8″ and the United States, with 52.1″”, he expanded.

Regarding the expectations generated by the World Cup and its effect on this year's market, Caporaso said that a slight increase in demand is expected in general and with a highly concentrated seasonality in the first five months of the year, precisely due to the effect of football. “As in all sporting events of this magnitude, a slight increase in the average size of the screens is to be expected,” he concluded.

RCA

RCA presents a line with an attractive price, attributes and QLED technology offer in the larger models, a segment that starts at 50 inches, with 4K Ultra HD quality, which optimizes sports broadcasts, series and games. Boosting image quality, the brand's new lines have HDR10+, which deepens contrasts to provide greater realism and, in sound, the feature that gives the feeling of being inside the stadium is Dolby Atmos, which obtains a dimension of surround sound. Completing the high-inch QLED lineup, RCA includes 2K and 4K LED technology in its proposal, from 32″ to 65″, with a Google TV system for more intuitive navigation, voice control and integrated Chromecast, among many other differential attributes.

Mariano Villacampa, Commercial Manager of RCA

“In this challenging year, RCA pursues very demanding objectives”

“RCA's strategy for 2026 is expansion, strengthening its share, increasing coverage at the country level and bringing offers in line with the needs of each channel,” said Mariano Villacampa. "2025 leaves behind a period of shared learning that demands greater proximity to customers this year. The brand will accompany it with key actions and presence at the events of the main purchasing groups."

Villacampa added that RCA's commercial structure was expanded to provide greater personalized attention to the client and to a consumer with purchasing habits that changed drastically. Regarding the demand for TV, he predicted a market close to 3 million units, with 60% in the first half, due to the World Cup. “This is one of the few categories that would exceed the sales of 2025,” he added. "In the face of a challenging year, RCA pursues demanding objectives that are part of Radio Victoria Argentina's strategy as one of the main references in TV, which allows us to offer a complete portfolio with quality technology at competitive prices, both in high and low inches. For RCA, the year does not end after the World Cup, since it is committed to incorporating categories and surprising with launches thanks to deep prior analysis work to provide attractive offers, which allow the brand to continue strengthening the bond with consumers and the channel."

The 97″ LG OLED evo AI TV has a 4K alpha 11 processor, which optimizes each scene with more accurate colors, deep blacks and superior brightness thanks to Brightness Booster Max. It incorporates Zero Connect technology, which allows audio and video to be transmitted wirelessly from an external box, reduces visible cables and provides greater design freedom in spaces. Dolby Atmos delivers a more immersive experience in movies and games, and the smart webOS system is guaranteed to update. The One Wall design blends seamlessly into the wall with gap-free mounting designed to transform any environment into a premium entertainment center.

Enova

The ENOVA 32″ HD comes with Google TV; 3000:1 contrast; 178° viewing angle; HDMI/USB; ultra slim design; Dolby Digital and Dolby Digital Plus; 180 nits brightness and wireless internet connection. The 43″ FHD, with similar characteristics, has 260 nits brightness and 1000:1 contrast. The 50″ is HD 4K with 300 nits brightness; 5000:1 contrast; voice control and HDMI 2.1 connectors. Within the highest inches, the 65″ 4K UHD model offers a brightness level of 330 nits; 1300:1 contrast and voice control and shares its features with the larger 75″ 4K UHD model. They all have Chromecast and Google Assistant built-in.

PHILIPS

The 85PUG8209 is an 85″ Ultra HD 4K TV supporting HDR10, HDR10+ and HLG. It has Dolby Atmos and gaming features such as VRR and low latency. TITAN OS allows access to Netflix, YouTube, Prime Video and Disney + and brings HDMI, USB, Wi-Fi, Bluetooth and voice control connectivity. The 77″ 77OLED779 4K OLED has P5 AI Perfect Picture processor with AI; OLED panel; compatibility with Dolby Vision and Dolby Atmos and supports HDR. It is gaming ready with HDMI 2.1, 120 Hz, VRR, FreeSync and G-Sync and runs TITAN OS. The QLED 4K 50PUD8250/77, 50″ 4K Ultra HD, comes with a Pixel Precise Ultra HD image engine; HDR10+ support; 20 watts of audio in 2 channels and IntelliSound technology, which improves dialogue without affecting the background sound. It is ready for gaming with HDMI 2.1, VRR and ALLM.

Kanji

Kanji offers a line of 32, 40, 43, 50, 55, 65 and 75 inch televisions. The 75″ Whale TV has a 4K, ultra HD QLED 16:9 (3840×2160) screen; 250±20 nits brightness; 5000:1 contrast; 178°/178° viewing angle and 8 ms response time. It has progressive scanning, temperature adjustment; DTV audio system; NICAM stereo sound; maximum audio output of 2×10 watts (6012W speaker); equalizer and audio effects; 2 USB inputs; 3 HDMI inputs; WiFi and remote control.

Within the taller inch segment, the 65″ Whale has the same features. The 32″ one comes with 2 HDMI and 2 USB inputs; The 40″ and 43″ ones add an HDMI input, as do the 50″ and 55″ ones. All models have progressive scan.

Alejandro Waisman, Commercial Manager of Fag Sistems

“This is a year to consolidate the brand's presence in retail”

“The World Cup is an opportunity to add value to the purchasing experience at the point of sale,” said Alejandro Waisman, from the commercial management of Fag Sistems. “We designed a comprehensive campaign that combines competitive prices with special promotions that really matter to the consumer all year round, but especially during the most important sporting event in the world.”

Waisman added that we are in a context in which consumers increasingly value efficient shopping experiences, omnichannel and high-value functional products, and highlighted that that is why they face the year with a commercial proposal that accompanies both the retail channel and the final consumer. “For Kanji, this is not just a World Cup year, but a turning point to consolidate the brand's presence in retail, expand the relationship with commercial partners and present a robust offer,” he said. "We are doing it with products that have a competitive price and quality to position ourselves as a strategic ally, boost sales and build consumer loyalty under a vision of sustainable growth, with portfolio variety and promotional support even in a challenging market like the current one. The World Cup campaign accompanies this strategy with attractive point-of-sale materials, digital actions and promotions."

SAMSUNG

The Samsung OLED S95F, in 77″ and 65″, transforms any content into 4K. Glare Free reduces reflections and OLED HDR Pro allows you to see details in bright or dark scenes. For gamers, Ultimate Gaming Pack ensures smooth games at 165Hz in 4K. The Neo QLED 4K, with 85″, 75″, 65″ and 55″, comes with NQ4 AI Gen2 processor; Quantum Mini LED technology with superior contrast and Motion Xcelerator at 144Hz. The 85″, 75″, 65″, 55″ and 50″ QLED has AI-powered functions with the Q4 AI Processor for upscaling to 4K and Quantum Dot, which transforms light into more than a billion shades. In tall inches, the 98″ Crystal UHD combines AI and advanced processing. The large image optimizer integrates scaling, noise reduction, sharpening and black enhancement. It supports HDR10+ and Motion Xcelerator at 120 Hz.

TCL

TCL presented the C6K QD-Mini LED TV with backlighting and Quantum Dots, with super pure colors. The matte HVA panel reduces reflections and the AiPQ Pro processor adjusts brightness, contrast, color and sound. It has a 2.1 system with Onkyo and Dolby Atmos technology and for gamers and sports fans it has a native 144Hz refresh rate. It includes VRR, AMD FreeSync Premium Pro and HDMI 2.1, which eliminate cuts or delays and with Game Master and Game Bar, games are optimized without pausing anything.

The design is borderless and the adjustable metal stand and integrated cable management make it aesthetically look good. It incorporates Google TV, Google Assistant and Hands-Free Voice Control, is compatible with AirPlay, Bluetooth 5.2 and has Chromecast integrated.

BGH

BGH presented the 60″ QLED, which offers an immersive experience with its QLED technology and 4K Ultra HD resolution, which provides more intense colors, a high level of brightness and differential detail in each scene.

This model comes with integrated Google TV, access to favorite applications and Chromecast built-in, to have all the content at your fingertips. It incorporates hands-free voice control with Hey Google to search for series, adjust the volume or even control smart home devices in a simple way. The refresh rate is 60Hz with HSR (Hardware Super Resolution) 120Hz and HDR10, ensuring that each image has maximum fluidity and contrast.

Dana

Danak offers a new reinforced line of stands from 32 to 90 inches, designed to support the weight and volume of new televisions and backed by a 25-year warranty. They include fixed models, for those looking for a minimalist aesthetic that is attached to the wall; with inclination, as a technical solution to avoid annoying reflections or when the television must be at height and with extension and rotation, to provide total versatility in integrated environments where the television is viewed from different angles.

Oscar Jeremías, commercial manager, said that the market is in transformation and the scenario forces us to look beyond the price and focus on the trust and robustness of the product.

“With the return of credit and the proximity of the World Cup, small screens will be left behind to go to the average of 65″, 75″ and even 86″,” he added. "There we aim with quality and a 25-year guarantee. The consumer is intelligent. Nobody is going to hang the investment in a 75-inch television on an economical or unbranded support."

TAGWOOD

TAGWOOD/TGW offers supports with reinforced design and official guarantee for televisions of different sizes, with fixed, tilting and mobile options. They have already incorporated models for high-inch televisions. The HSTV31, suitable for 32″ to 75″, offers movement of up to 180° horizontally and 16° vertically. Due to its design, the distance from the wall can be adjusted between 6.5 and 68.5 centimeters. It complies with TUV-GS standards and has an official guarantee. The HSTV34 is a mobile mount for televisions from 32″ to 85″ that allows adjustment horizontally up to 180° and vertically up to 15°. The VESA measurement is from 200x200 to 600x400 millimeters and the capacity is up to 50 kilos. The HSTV33 is also mobile, suitable for 50″ to 100″ with VESA measurements from 400×200 to 900×600 millimeters. Allows horizontal adjustment of up to 180° and up to 17° vertically.