For example, Device as a Service (DaaS) grew rapidly by allowing companies to manage cutting-edge technology through subscriptions rather than purchases, reducing costs and improving flexibility. This market will reach USD 832.88 Billion, growing at more than 33.46% CAGR between 2023 and 20301. In Communication Services, collaborative tools and robust business integrations were promoted for the audiovisual market.

And what can we say about Artificial Intelligence, which is driving automation and IoT in various sectors such as manufacturing, health or logistics, allowing quick and efficient decisions close to the origin of the data. The reality is that we are faced with a digital landscape full of growth possibilities. The concept of human-centric technology will be more relevant than ever, guiding innovation towards solutions that not only optimize processes, but also empower people and improve their experience in the workspace.

The year 2025 is shaping up to be a disruptive period in which technology, now fully developed and integrated, gives us the opportunity to make a significant leap, not only in the tools we use, but also in the way we work, innovate and live.

We have identified five key trends that will shape many IT strategies by 2025:

1. Managed Services for always-on businesses. A trend that will continue to gain prominence in 2025 is the adoption of Managed Services as a strategic model for companies. According to an IDC report, companies that adopt managed IT and AV services can reduce their operating costs by 25% to 45%. This approach allows companies to focus on their core business while optimizing operational efficiency, reducing costs and ensuring constant support.

2. Further evolution in hybrid work: Smart and collaborative spaces Hybrid work will evolve towards an even more intelligent model, supported by collaborative spaces enabled by digital tools such as interactive screens and collaboration technologies that allow teams to work fluidly, regardless of their location. Additionally, AI-powered platforms will optimize resource allocation in real time, improving productivity and workplace well-being.

3. Focus on sustainability in all business areas. In a world more focused on sustainability, 2025 will be a key year for the integration of green technologies in business. From energy-efficient data centers to printing solutions with a lower carbon footprint, digital sustainability will be a priority.

4. Automation for business agility. Automation will continue to transform business, but the focus will shift toward a more balanced integration between technology and people. Companies will seek to maximize human potential through more process automation solutions, designed to empower work teams. The key will be to combine operational efficiency with human creativity.

5. The Rise of Technology Management as a Service: The transition to models such as Technology as a Service (TaaS) will transform the way companies manage their technological resources. For example, far from making large investments in the purchase of equipment, organizations will continue to opt for models such as “Device As a Service” with subscriptions that give them access to cutting-edge technology and integrated services.