The new BRAVIA XR TV series includes the MASTER Series Z9K 8K and These have XR Backlight Master Drive technologies for Mini LED and XR Triluminos Max for OLED

Yesterday Sony presented its new line of BRAVIA XR televisions. The new models are equipped with the Cognitive Processor XR and additional innovations such as the exclusive XR Backlight Master that precisely controls the latest generation of Mini LED backlighting in the Z9K and

These innovations help deliver the best, most immersive viewing experiences, delivering true playback to content creators' intentions. When watching a movie, viewers can experience the advanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, which precisely match the position of sound to the images on the screen for a truly immersive audiovisual experience.

The line also includes new features that personalize and enhance the entertainment experience. Together with Netflix, Sony has launched Netflix Adaptive Calibrated Mode^[1], which automatically adjusts image processing based on ambient light. Additionally, Sony's new BRAVIA CORE Calibrated Mode option automatically adjusts the image quality on the screen to better align with the video creator's original vision. All 2022 BRAVIA^.

This year Sony also introduced a BRAVIA CAM whose technology recognizes where viewers are sitting and ensures users always have the best seat at home, optimizing image and sound quality. BRAVIA CAM also features gesture control, video chat, and many other fun options and experiences.

The new models will begin to be available in Latin American markets starting in March 2022. Model and launch availability varies by country. Some features and services may vary by country or may not be available.