Smartlife turns on emotions

The technology and appliances brand Smartlife announced the launch of its new category of White line, consolidating its presence in Argentine homes. For this stage, the company added Pampita As an ambassador of the campaign, betting on her connection with the world of fashion and entertainment.

"The growth of Smartlife put us in thousands of Argentine homes. Today we can say that we are‘ trend ’, not only for sales, but because our products are increasing, stood out from the company.

As part of the communication strategy, in August 2024 a Photo session in Uruguay with Pampita. During the day, which extended for 12 hours, images were made with 10 costume changes and short videos were filmed with products of different categories.

The campaign will have a Large scope in different media during the months of April, May and June, with presence in television, public roads, graphics, radio, digital media (pattern + streaming) and actions with microinfluencers.