SharkNinja arrives in Argentina with Newsan, in a strategic alliance that unites a brand globally recognized for its innovation in the home with a national company with more than 30 years of experience in the industry and a deep knowledge of the Argentine consumer.

Known for its impact on social media and its global community of users, SharkNinja combines performance, design and advanced technology to transform everyday tasks into high-impact experiences. Its arrival in the country marks a new chapter in the category of smart appliances, with products that seek to simplify daily life and raise the standards of quality and functionality in each home.

The SharkNinja portfolio is organized into three major brands: Ninja, focused on innovative solutions for the kitchen, with multifunctional technology and energy efficiency; Shark Beauty, dedicated to hair care with high-performance devices that protect and style without damage; and Shark Home, which redefines cleaning with vacuum cleaners and systems that maximize home efficiency and well-being.

With a presence in more than 35 countries and 36 product lines, the brand was distinguished by Fast Company among the 50 most innovative companies in the world. Its global growth is driven by its community: users who spontaneously share their experiences, tips and results on networks, showing how each product can be used in a thousand ways and transforming each experience into content that arouses curiosity around the world.

The arrival of SharkNinja in Argentina represents a true milestone for the region, introducing a line of cutting-edge products that redefines the standards of innovation and design. The portfolio includes some of Ninja's most recent global releases, many of which make their debut in the Latin American market.

Ninja will have a integral linear that redefines food preparations, including bestsellers such as its famous ice cream and dessert factory (Ninja CREAMi), its recent portable air fryer (Ninja CRISPi), portable blenders capable of crushing ice (Ninja Blast), and slush and frozen drink factories (Ninja SLUSHi).

Besides, the brand will present a robust offer of blenders. From the renowned Ninja Professional Plus, #1 selling blender thanks to its Auto-iQ technology, which automates processes with intelligent pulse and pause patterns; to its high-performance line with Blend Sense™ technology. This innovation allows the equipment to recognize the quantities and types of ingredients in the preparation, automatically adjusting the process conditions to guarantee perfect results.

For its part, the Shark Beauty line will launch with styling solutions without heat damage, led by its flagship product Shark FlexStyle: a 3-in-1 multi-styler that converts from a powerful hair dryer to a styler with a single twist. Designed for all hair types, it measures heat 1000 times per second to maintain a constant temperature and prevent heat damage. The Shark SmoothStyle thermal straightening brush will also enter the Argentine market, ideal for straightening and volumizing, creating soft and frizz-free styles; and the Shark SpeedStyle Pro Flex folding dryer, which is distinguished by its speed and its 4 interchangeable heads that adapt to styling needs.

As for Shark Home, the brand will introduce two cordless vacuum cleaners (Shark Stratos and Shark PowerPro) that, unlike other products on the market, are specially designed to collect pet hair, ensuring that it does not get tangled in the brush. Its efficiency is key: Clean Sense IQ technology automatically detects the degree of dirt and adjusts the power, ensuring that a single pass is enough to completely clean a space and maximizing battery life on large surfaces. In addition, they have LED lights that allow dirt to be easily detected and flexible tubes that avoid having to bend over to clean in low areas.

Finally, there will also be the floor cleaner (Shark SteamPickUp SD200EU) which, with its 3-in-1 steam mop system, avoids the need to sweep before mopping. It is suitable for all types of sealed hard floors, eliminates 99.9% of germs and bacteria with just steam, and its advanced system traps and separates wet and dry waste into separate compartments.

Behind every SharkNinja item in the country is a comprehensive proposal that combines global innovation with local knowledge. With Newsan's infrastructure, distribution network and experience, the brand ensures closeness to consumers, availability at points of sale and solid after-sales support.

“The addition of SharkNinja to our portfolio reaffirms our commitment to incorporating and offering highly recognized global brands, expanding our consumers' experience with technology, design and quality,” he says. Ezequiel Brusco, Business, Sales & Marketing Manager at Newsan.

For its part, Andre Jacquet, Managing Director of SharkNinja Latinoamérica, expresses: "We chose Newsan as our local ally to bring our products closer to Argentine homes due to its vast and solid track record in the market. We want them to be able to experience first-hand the innovation that characterizes us."

SharkNinja items will be available through the country's main appliance retailers and on e-commerce platforms.

This alliance reflects Newsan's vision of diversifying its portfolio with cutting-edge global brands, strengthening its leadership in innovation and expanding its value proposition for the Argentine consumer.