The Colombian artist, icon of creativity and inspiration, became the new face of Epson's innovative technology solutions for Latin America.

Epson America, Inc., a global technology leader, announced that Shakira will be the new brand ambassador for Epson Latin America. As a multiple Grammy and Latin Grammy Award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, Shakira is always creating new opportunities and approaching each new creative project with bold ideas. This long-term partnership will focus on enriching and simplifying people's lives through Epson's technology solutions for the home and business. Epson will launch a series of campaigns starring Shakira as ambassador, which will be broadcast on various communication channels and social networks in Latin America.

“I admire companies that open doors for others to find their voice and be the architects of their own future,” Shakira said. “I am happy to partner with a brand like Epson that enriches lives with innovative technologies that help people and businesses be more creative, communicate better and see their ideas come to life.”

As an influencer and pioneer of cultural change, the Colombian singer and songwriter's commitment to improving access to education for children in disadvantaged communities coincides with Epson's purpose of improving lives and contributing to the creation of a better world through efficient, compact and precise innovation. Together, Epson and Shakira aspire to be a driver of positive change and creative inspiration.

“Shakira is an icon of creativity with an incomparable passion for the people of Latin America”, says Keith Kratzberg, president and CEO of Epson America.“She embodies originality and brilliance, core values ​​for Epson, and our partnership will inspire consumers and businesses to turn their ideas into reality.”