Peabody announces the third edition of his prize. This is a distinction that already has important and outstanding antecedents.

The theme will be “Beyond the Present: Designing the near future” seeking to anticipate changes in living and how this discipline also incorporates artificial intelligence as a productive tool and understands the environmental crisis.

The participation of students or recent graduates (up to 1 year) from various disciplines is sought to enrich the contest with a wide range of knowledge. Although the central axis continues to be Argentine design, the inclusion of perspectives from other areas around design, such as engineering, architecture, and technological development, is encouraged. This ensures a comprehensive and multidimensional evaluation of the proposals. The same You can register for free, individually or in groups. (up to 5 members per team), and present your proposals until March 10, 2025 inclusive, in www.premiopeabody.com.ar

The new approach invites interested parties to develop proposals that respond to these questions from an innovative and reflective perspective. The intention is that the projects not only address the problem, but also materialize in concrete and viable proposals. These can manifest themselves in various ways, from design products and technological developments to improvements in production processes with less environmental impact.

The first edition of the Award resulted in the development of the eTermo, a novel product that was presented to the national market in 2021 and that already has outstanding distinctions at the national level (Good Design Seal) and international (Ibero-American Design Biennial and Red Dot Design Award).

Peabody Award for Argentine Design, received 500% more proposals last year than the first. Design students from more than 11 studios presented their projects with the most varied themes: waste treatment, water purifiers, mobility, lighting, air conditioning, cooking and many more. A portable kitchen, a cup that grinds coffee and a lunch box were the ideas that stood out in the contest.

"Our company has been living design in a unique way for more than 20 years. We are motivated to explore our culture and new scenarios of daily life, with the aim of proposing ideas that result in improving the user experience," remarked Dante Choi, president of Goldmund S.A., the company that owns the home appliance brand. And he added, “It is impossible not to think about your future in coexistence with the environment and focused on the diversity of people”.

Jury

The jury is made up of professionals from various relevant areas, not only limited to industrial designers, but also including engineers, architects, and other experts who contribute their knowledge and experience. In addition, instances of project correction with juries or specialized references are incorporated. This allows students to receive constructive feedback and the award organization to have an advance view of the themes and level of development of the projects. From the beginning of December to February, you can request a single tutorial per group on advanced work, not initial ideas. They will be in virtual mode.

The jury will be made up of:

· Victoria Riqué. Industrial Designer and co-director at xCruza. xCruza is a design studio specialized in product and identity development. With clients in Argentina, Latin America and Europe. Throughout these 20 years, the studio has been recognized with numerous national and international awards, standing out for having received the prestigious Red Dot award in 2022 and 2023.

· Camila Offenhenden. Industrial Designer graduated from the Faculty of Architecture, Design and Urban Planning of the University of Buenos Aires (FADU, UBA). Professor of the Design Laboratory 3 and 4 subjects in the Bachelor of Design at the Torcuato Di Tella University (UTDT). She served as Deputy Operational Manager of the Metropolitan Design Center (CMD) of the Government of the City of Buenos Aires, where she worked for 9 years. She currently works as a consultant on service design projects, user research and strategic innovation.

· Federico Churba. Industrial Designer from the University of Buenos Aires – FADU. In 2008 he founded Estudio Federico Churba, concentrating his work on objects linked to interior equipment, specializing in the design and production of pieces of furniture and lighting.

· Gabriela López. Interior designer, trend analyst and color specialist. Founder of Estudio Gabi López, a trends observatory specialized in interiors and global design. Every year, it creates a new trend report on upcoming trends in the interior design and lifestyle scenes. His lectures touch on socio-cultural references, underlying consumer behaviors and patterns that will mark the future.

· Heidi Khalkh. Experimental designer, with training in industrial design. Specialist in Logic and Technique of Form, and master's degree in interdisciplinary research through the Open Design program, an initiative of the Humboldt-Universität zu Berlin (HU) and the University of Buenos Aires (UBA). Heidi is a design educator and leads the Material Systems research group.

· Guillermo Duodero. Engineer and Electronics Technician. He has been working at Peabody as an Engineering Manager for 5 years.

Awards

will be selected at least 3 distinctions horizontally, a prize scale will not be established among the winners.

Each (distinguished) winner will receive the following prizes:

● An amount of USD 1000 (US dollar thousand)

● Distinguished Project Diploma Award

● Possibility of signing an employment contract with Goldmund S.A.

● An eTermo Peabody

The Jury will also select 5 special mentions who will receive the following prizes:

● Special Mention Diploma Award

● An eTermo Peabody