The Argentine Chamber of Electronic Commerce (CACE) announced the extension of Cyber ​​Monday. The discount event for online purchases with offers and promotions of all kinds on items and services, took place between November 6 and 8, and will continue during the weekend under the Cyber ​​Week format.

In its recent edition, Cyber ​​Monday had 11 categories in which consumers could purchase products: Electro and Techno, Travel, Furniture, Home and Decoration, Clothing and Footwear, Sports and Fitness, Supermarket, Health and Beauty, Motorcycles and Cars, Babies and Children, Services and Miscellaneous.

User behavior during Cyber ​​Monday 2023

CACE shared the main results of the survey of consumers who visited the official site www.cybermonday.com.ar and took advantage of the opportunities.

More than 800 users participated in the survey carried out by the CACE from which it was possible to know what consumer behavior was like in this edition. From this it emerged that 77% of those surveyed stated that they had previously taken advantage of this type of opportunity.

Regarding the number of stores in which purchases were made, 54% chose to do so in only one place while 42.1% bought in between 2 and 4 stores; and only 3.5% went to more than 5 stores.

When asked about financing, 33.1% of users stated that they had purchased in 3 installments, there were 32.7% who did not purchase in installments; This is followed by 23.2% that was purchased in 6 installments; and finally, 11% who did it in 12 installments. Regarding the average ticket, 36.1% claimed to have spent more than $100,000; while 36.8% paid between $30,000 and $100,000; and 27.1% paid less than $30,000.

Users from all over the country took advantage of Cyber ​​Monday to look for opportunities. Below are the main points from where users navigated.

Ranking of provinces that browsed the site the most:

Buenos Aires
Córdoba
Santa Fe
Mendoza
Tucuman
City ranking

Buenos Aires
Córdoba
Rosario
San Miguel de Tucumán
Mar del Plata