Samsung Electronics Co., Ltd. announced on launch of the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 model, setting a new standard as a true AI companion with the most natural and context-aware mobile experiences.

By introducing multimodal AI agents, The Galaxy S25 series is the first step in Samsung's vision to change the way users interact with their phone and their world. Un chipset Snapdragon^® 8 Elite for Galaxy customized and first-of-its-kind delivers greater on-device processing power for Galaxy AI, and greater camera range and control with Galaxy's next-generation ProVisual Engine.

“The greatest innovations are a reflection of their users, which is why we developed Galaxy AI to help everyone interact with their devices more naturally and effortlessly, while confident that their privacy is protected”, has declared TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy S25 series opens the door to an AI-embedded operating system that radically changes the way we use technology and how we live our lives”.

More intuitive and simple mobile interactions

Con One UI 7, the Galaxy S25 series is a true AI companion that understands the context of users' needs and preferences, and delivers personalized AI experiences with privacy assured at all times. It is the starting point of a vision shared with Google to imagine Android with AI at the center, bringing together developers and partners from around the world.

AI agents with multimodal capabilities allow Galaxy S25 to interpret text, voice, images and videos to make interactions feel natural. The updates of Circle to Search from Google make searches on the phone screen more useful, faster and contextual. Circle to Search now quickly recognizes phone numbers, emails and URLs on the screen, allowing you to call, send an email or visit a website with a single touch.

With the Galaxy S25 series, actionable searches with contextual suggestions for next steps are also possible. Plus, Galaxy S25 lets you easily switch between apps to take quick actions, like sharing a GIF or saving event details.

These devices also represent a great advance in the understanding of natural language, facilitating everyday interactions. By simply asking, you intuitively find a specific photo in Samsung Gallery or adjust the screen font size in Settings.

Simply press and hold the side button to activate Gemini and perform seamless interaction through Samsung and Google applications, as well as third-party applications such as Spotify. For example, find the season schedule of your favorite sports team and add it to Samsung Calendar – with a single command.

These intuitive interactions are elevated through expansions of Galaxy AI's popular tools for communication, productivity, and creativity. Galaxy S25 keeps calls organized with Call Transcription and summary. The functions of Writing Assist such as summarizing content or automatically formatting notes can be activated by selecting texts without having to change applications. Drawing Assist offers new ways to bring ideas to life through combinations of sketches, text or images.

Hyper-personalized experiences with assured privacy

In the age of AI, personalization goes hand in hand with privacy. On Galaxy S25, Personal Data Engine powers personalized AI features by securely analyzing on-device data to deliver highly personalized experiences that reflect preferences and usage patterns. These insights enable personalized experiences, such as searching for an old photo in the Gallery using natural language or being guided throughout the day with Now Brief, which proactively offers timely suggestions that can be accessed through the Now Bar on the lock screen. All custom data is kept private and protected through Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful and protected AI experience that is unique to Galaxy.

Galaxy S25 also includes post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Since there is no privacy without comprehensive security, One UI 7 laid the foundation for these innovations by introducing an additional, reinforced layer of device security, designed for the era of AI and hyperconnectivity. Additional updates include settings for added Maximum Restrictions, improved Theft Protection, and a new Knox Matrix dashboard to monitor security status across an ecosystem of connected devices.

Galaxy's most powerful performance yet

The Galaxy S25 series is equipped with Snapdragon^® 8 Elite for Galaxy. Thanks to Galaxy-exclusive customizations, it is the most powerful processor in the Galaxy S series, with a performance increase of 40% on NPU, 37% on CPU, and 30% on GPU compared to the previous generation. This power increases the Galaxy S25 series' ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks like Generative Editing.

Samsung and Qualcomm Technologies have worked together to customize Snapdragon^® 8 Elite for Galaxy. The Galaxy S25 series features advanced and efficient AI image processing with ProScaler to achieve a 40% improvement in screen image scaling quality, while incorporating custom technology with the mobile Digital Natural Image engine (mDAY) from Samsung integrated into the processor using Galaxy IP to enable greater energy efficiency of the display.

Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine y Ray Tracing improved, allowing you to enjoy more fluid and realistic mobile games.

Intense device usage and AI processing run smoothly thanks to a modified heat dissipation structure with a 40% larger vapor chamber and an adapted thermal interface material (TIM) that offers additional thermal efficiency improvement.

Unleashing truly professional creation

The Galaxy S25 series delivers highly detailed images at any distance with high-resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new sensor 50MP ultra wide angle camera Improved from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and intensity.

Recording is now applied by default HDR de 10 bits, which offers four times richer color expression compared to 8-bit. Thus, Galaxy S25 can capture details in any lighting condition. Plus, low-light videos have never been as sharp as with the Galaxy S25. Based on a powerful processor, Galaxy S25 analyzes motion and time to reduce noise more effectively. This integration allows both moving and static objects to be detected with greater precision, ensuring sharper and cleaner images in any scenario.

Galaxy S25 also features a range of tools that were previously limited to specialized software, making advanced editing accessible to everyone. Now anyone can be a professional in photo and video editing. Audio Eraser makes it easy to remove unwanted noise from videos. By isolating categories of sounds - such as voices, music, wind, nature, crowds and noises - you can control what needs to be attenuated or eliminated completely.

To enjoy an experience similar to that of a DSLR camera on your cell phone, Galaxy S25 incorporates depth of field control with Virtual Aperture, integrated into the popular Expert RAW, Galaxy S25 also elevates cinematic creativity with Galaxy Log, which allows for precise color grading options for more professional video production.

Portrait Studio It has also been improved, allowing users to create custom avatars with more realistic facial expressions. Filters features new analog-style filters, offering a film-like aesthetic for your photos and videos.

Durable design that takes a more circular approach

The Galaxy S25 series is based on Galaxy's “Essential Design”, based on “simple, impactful and emotional” elements. Galaxy S25 Ultra refines this essence into the thinnest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series' aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a one-of-a-kind material that is more durable than glass. Combines Corning ceramic glass with a patented anti-glare surface treatment, helping to ensure advanced drop protection along with anti-glare surface treatment and scratch resistance.

Every external component of the Galaxy S25+ and S25 now includes at least one recycled material, since its metal structure incorporates recycled armored aluminum for the first time

Additionally, while all Galaxy S25 series devices use a minimum of 50% recycled cobalt for their battery, the Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or from batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to reusing recycled cobalt for Galaxy S25 batteries.

Combined with seven generations of operating system updates and seven years of security updates, The Galaxy S25 series ensures reliable and optimized performance over a longer lifespan.

For added peace of mind, Samsung Care+ offers comprehensive coverage against accidental damage, repairs and replacements, ensuring peace of mind for Galaxy users.

Availability

The Galaxy S25 Series will be available in Argentina starting February 7 with pre-launch benefits.