Business Integration Magazine 147

REFRIGERATORS, CONDITIONERS AND FANS

To think about a change in climate

Home office y home school: What happened to sales?

Low consumption: the numbers of a constant trend

The situation and the future of the economy: report to Aldo Abram

Ecommerce is already a necessary part of b2b businesses

REFRIGERATORS, CONDITIONERS AND FANS

To think about a change in climate

Home office y home school: What happened to sales?

Low consumption: the numbers of a constant trend

The situation and the future of the economy: report to Aldo Abram

Ecommerce is already a necessary part of b2b businesses

Last news

The consumer of the future: why emotions are the true driving force of decision

In an environment saturated with data, comparisons and automation, the consumer no longer decides by arguments, but by emotion. This analysis by another reveals why in 2026 brands will stop competing for arguments and will start competing for meaning. Because when everything can be compared, the only thing that tips the scale is how a brand makes you feel.

Back to School once again encourages technology

The first quarter of the year features the return to classrooms and, with it, an incentive to replace technological devices. In this context, the market renews and expands the offer of cell phones, notebooks, tablets, mice and keyboards.

Change of year: Balance, results and expectations in the business vision

During 2025, all companies and sectors were adapting their structures and projects, aligning them with a scenario where, although inflation was still important, a high degree of competition appeared, which always forces us to review our own competitiveness. 2026 opens a new stage, about whose perspectives and possibilities we consulted executives from some of the companies, networks and businesses in our sector.