Business Integration Magazine – Edition 119
YEAR 21 NUMBER 119 – SEPTEMBER 2017
MOTHER'S DAY SPECIAL:
Small ones, personal care. Electros in general. The entire category shines for them
Last news
Samsung completes its portfolio of screens with the arrival of the new Mini LED line
The new line of Smart TVs arrives in the country to expand its offer of high-end screens. With light diodes 40 times smaller than conventional LEDs, this technology offers greater lighting precision, deeper blacks and more defined colors.
Mehcco and Q Electric launch a portable charger that works as a “spare wheel” for electric cars
The device can be transported in the vehicle and connected to a conventional outlet to recover charge in the event of an emergency. The first batch will be 500 units and the commercial strategy will have national scope.
Sony relaunches Walkman headphones and presents a “Stranger Things” edition
The brand presents the MDR-3R USB-C® wired headphones, a modern version of the first MDR-3 for Walkman® devices. In addition, it launches a special model inspired by the 80s in collaboration with the popular Netflix series “Stranger Things”.
Personal care and small appliances: what Argentines choose when giving as gifts
A NielsenIQ analysis highlights the prominence of perfumes and kitchen products in purchases for special occasions. The results of the last Mother's Day show increases in personal care and disparate behaviors in technology and durables.
Ranser returns to the Argentine market
With Argentine tradition and Italian design, the brand returns to the market with a renewed proposal and a wide portfolio of products for different spaces in the home, with distribution throughout the country.
Inmacol: new disassembly line
The Córdoba firm is betting on a new marketing format for its solid wood furniture, which maintains the same quality and durability as always, optimizes storage and transportation and opens new opportunities in the e-commerce channel. Currently, it has more than 100 products in its catalog and more than 2,000 customers throughout the country.
Interview with Ignacio Cocco, Commercial Director of Novatech. "We aim to reach 500 products by 2027."
With Ignacio Cocco, Commercial Director and Novatech Regional Marketing, conver- We know about the market, its transformations mations and the company's position in each of the segments that operates.
Pinterest expands in Latin America with a new business hub in Buenos Aires
The new headquarters strengthens Pinterest's presence in the Southern Cone and brings together teams dedicated to advertisers, agencies and creators from Argentina, Chile and Colombia.
