Nielseniq presents the results of the technology and durable goods market in Argentina corresponding to the first two months of the year, highlighting a 51% growth in units sold and a remarkable 148% billing compared to the same period of 2024.

This growth was observed both in the online channel (+132% in billing) and in offline (+160%), reflecting a greater demand for technological and appliances products in the country.

Among the sectors with Better performance are small appliances for sale of units and telecommunications in billing. Within the highest growth categories in units sold, electric fryers (+311%), desktop computers (+143%) and notebooks (+141%) led the market, accompanied by an expansion in ice cream shops (+107%).

In terms of billing, the most relevant products were cell phones (26%), air conditioners (16%) and ice cream makers (10%), consolidating as growth engines in the industry.

The top 3 for sale of units is led by cell phones (18%), followed by fans (13%) and air conditioners (5%).

Juan Carlos Montes, Market Intelligence Manager of Argentina and Chile, highlighted: "The first months of the year marked a strong rebound in the durable tech & sector, driven by consumption revival and greater digitalization of purchases. We see a consumer that prioritizes both the renewal of technological equipment and investment in durable household goods, which translates into a positive dynamism for the market."

With a balanced participation between sales channels (52% online and 48% offline), The durable tech & market in Argentina continues to show expansion signs, With key categories such as cell phones, air conditioners and appliances leading growth in units and billing.