In a context of slowing consumption and lower level of purchases by distributors and businesses, Peugeot Smart Living announced a strategic update in its payment conditions for the retail channel. The objective, according to the company, is to accompany commercial rotation at a time of less economic predictability, especially in the run-up to the end-of-year season.

During the last quarter, the brand identified that several customers had moderated their purchasing levels. Given this panorama, Peugeot Smart Living decided to accompany them with concrete measures.

The announcement was made by Juan Pablo Berenguer, commercial manager of the brand, who highlighted that the measure seeks to sustain activity at points of sale. “Our focus is to help retailers continue selling”, he stated. “We know that the current context is complex and that many customers have stopped replenishments out of caution, but we also know that it is precisely now when they most need support from brands.”

Berenguer added that the sector is going through “a particular consumption scenario”, which does not represent the usual behavior of the Argentine market. “It is a period in which we must be close to our commercial partners”, he pointed out.

New payment conditions: longer term for more rotation

The update includes an extended payment scheme for all orders in the retail channel, in order to offer greater financial flexibility and facilitate the replacement of merchandise. "We want points of sale to maintain their complete assortment. A store without product is a store that sells less. That is why we launched this benefit, working together with our customers and aligned with their real needs"Berenguer explained.

The new scheme applies to the entire brand portfolio —Breakfast, Wellness and Cleaning—, categories that register high seasonal turnover and sustained demand in the last part of the year.

Despite the economic context, Berenguer stressed that The Argentine consumer remains active, although more selective: "People continue to buy, but they prioritize value, quality and reliable brands. Today more than ever, stores need to differentiate themselves with proposals that take care of their profitability."

Along these lines, the company observes that designer and cost-effective appliance products maintain solid interest, especially on key dates such as Christmas and the end of the year.

Finally, Berenguer pointed out that The initiative also seeks to attract new clients from the retail channel: "This is an excellent time for those who do not yet work with the brand to come forward. We offer competitive payment conditions, flexible commercial schemes and a value proposition designed to protect retail profitability. Our commitment is to build lasting and successful relationships."

Those interested can contact the Peugeot Smart Living Retail team or at j.berenguer@alkonbrands.com